Notice to marketing guys and

Notice to marketing guys and trailer editors: if you cut together 50 or 60 snips from a film and shoot them out machine-gun style, like 90% of the trailers do these days, you can make a film seem interesting or sexy or whatever. Except this trick has used so often it’s not interesting any more. To me, rapid-fire machine-gun cuts in trailers are a coded message that says, “Watch out, this film may have something to hide.”