Those one-sheets and web ads

Those one-sheets and web ads announcing Gore Verbinski’s The Weather Man (Paramount) as an April 1st release are now officially redundant . The Nic Cage/Michael Caine/Hope Davis drama about a Chicago TV weather man with personal problems galore has been bumped to the fall. The idea, apparently, is that a strong drama with prestige elements will have a better shot in September or October. There’s also some new thought being given to the Weather Man ad campaign image (i.e., Cage with a splattered milk shake dripping from his left shoulder), which obviously suggests comedy.