“Newspapers, which increased rates for movie advertising as other categories fell apart after the dot-com bust, may be partly to blame for the prospect of a paperless movie industry. ‘I know everyone is trying to make it come true because the cost of print ads could be considered extortion in some jurisdictions,’ said Mark Cuban, who founded 2929 Entertainment, which produces, distributes and exhibits a variety of films. ‘Every distributor wants to find the best promotional mix away from traditional media and get a far greater bang for their buck,” Mr. Cuban said.” — from David Carr‘s N.Y. Times piece about two and a half topics — the changing movie-marketing landscape, the ongoing animus between big-wheel distributors and film critics (and how distribs circumventing critics is becoming an increasingly common tactic), and how critics (especially print critics) are dropping more and more off viewer radar screens these days.

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