Weekend tracking

Neil LaBute‘s The Wicker Man, which Warner Bros. won’t show to the press, is apparently going to be the biggest peformer this weekend. 72% general awareness with a 34 definite interest and a first choice of 11. We’re looking at a four-day weekend (Labor Day holiday is on Monday, 9.4) so figure somewhere between $15 and $20 million.
Crank will probablycome in second among the newbies — 45 general awareness, 32 definite intrest, first choice 8.
The Illusionst, which I finally saw two or three nights ago and is better than I figured it would be, is going wide. And there’s also Crossover, the decent-looking black basketball movie from Screen Gems.
Samuel Goldwyn’sLassie, a first-rate family-geared film that I saw on DVD last night, could do some real business if it had a more aggressive distributor. The problem is that Goldwyn doesn’t have any money. Their rep is “good taste, no pockets.” If you go with Goldwyn, it’s touch and go because they don’t spend anything.
Early tracking on All The King’s Men (Columbia, 9.22) is in — 36 general awareness, 24 definite interest, 2 first choice. It’s early (three weeks out) but right now it needs to chug a can of Monster.
The two hottest looking titles for 9.15 are The Gridiron Gang and Universal’s The Black Dahlia — both are tracking decently. Paramount’s The Last Kiss isn’t at this stage.
Among the 9.8 releases, Focus Features’ Hollywoodland has a semblance of a soft pulse; The Protector is nothing; ditto The Covenant.

5 thoughts on “Weekend tracking

  1. The Winchester on said:

    For what it is, The Protector is a pretty badass martial arts flick. Tony Jaa is ridiclous, like old Jackie Chan or Jet Li. The movie’s about a young man’s quest to find his pet elephant. But really it’s about a man’s quest to break as many arms as humanly possible in 100 minutes.
    I don’t understand why this movie’s not in the Oscar bubble, to be honest.

  2. Jeff–u on crack? CROSSOVER looks like one of the worst f’ing movies I’ve seen in so long…utter garbage. Completely and utterly. Trash.

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