Jabba Campaign

Rahul K. Parikh, M.D., has written an open letter to George Lucas and Steven Spielberg on Salon attacking...well, not these guys in particular but Paramount's Indy 4 marketers for pushing junk-food tie-ins. The gist is that with childhood obesity now at alarming rates, movie tie-ins to fast food are irresponsible.

True, but why single Paramount out? Haven't a fairly high percentage of summer tentpole movies used junk-food campaigns for at least the last couple of decades, if not longer? Not to sound cold or dismissive, but the writing has been on the wall for a long time and tens of millions of middle- and lower-middle-class parents (i.e., the ones living in self-enclosed membranes) either don't want to read it, can't afford to feed their kids healthy diets, or they're too distracted or doped up themselves to focus and change course.

The brutal fact is that millions of sedentary, computer-game-obsessed kids in flyover states are doomed to suffer higher disease rates and shortened life spans due to morbid obesity, which is the inevitable result of eating crap and doing no exercise. Which is -- okay, agreed -- partly the responsibility of movie marketers, but more directly the responsibility of their parents. People out there are doped up on so many unhealthy things, and the corporations are naturally cool with this because they're making big money from being the pushers. And I'm not just talking about junk food.

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Posted by Jeffrey Wells on May 23, 2008 at 3:17 AM

comment #1

diesel Author Profile Page says ...

cue cheesy disney music.

i wonder how long disney have been doing tie-ins with mcdonalds? the first i can remember is the lion king but i wouldn't be surprised if walt disney himself served hamburgers when 'steamboat willie' opened.

Posted by diesel Author Profile Page at May 23, 2008 4:02 AM

comment #2

diesel Author Profile Page says ...

speaking of walt disney. on his imdb page there are a couple of thanks listed:

Walt: The Man Behind the Myth (2001) (TV) (camera operator: home movie footage)

X-Men: Mutant Academy 2 (2001) (VG) (thanks)

If You Knew Susie (1948) (special thanks: Bobby Driscoll's appearance)

...meaning he didn't meet that many thankful people between 1948 and 2001.

Posted by diesel Author Profile Page at May 23, 2008 4:05 AM

comment #3

le corbeau Author Profile Page says ...

"The brutal fact is that millions of sedentary, computer-game-obsessed kids in flyover states"

But not in coastal states, where everyone's slender.

That's why you have a chain called Fatburger.

Posted by le corbeau Author Profile Page at May 23, 2008 4:37 AM

comment #4

corey3rd Author Profile Page says ...

Mayan Doomsday is coming in 2012 - so it doesn't matter how fat you get cause you'll need it to survive the axis wobble!

So are we supposed to believe the Happy Meals of 1982 were extra healthy for that generation?

And remember that being active ends up with kids twisting ankles and breaking bones and other things that cost rehab cash.

Posted by corey3rd Author Profile Page at May 23, 2008 5:32 AM

comment #5

gansibele Author Profile Page says ...

"Flyover states": yeah, thet's why the McDonalds child obesity lawsuit was filed by somebody living in Queens. You do fly over Queens to land in LGA.

Posted by gansibele Author Profile Page at May 23, 2008 6:09 AM

comment #6

Roman Author Profile Page says ...

I would like to write an Open Letter to David Koepp:

WTF MAN!!!! Seriously, dude... WTF????

Indy 4 was brilliant as fuck and it is a testament to Spielberg's ability as a director to do it despite Koepps' script. It wasn't all bad of course, but he could have done some changes.

Posted by Roman Author Profile Page at May 23, 2008 10:22 AM

comment #7

Roman Author Profile Page says ...

I would like to write an Open Letter to David Koepp:

WTF MAN!!!! Seriously, dude... WTF????

Indy 4 was brilliant as fuck and it is a testament to Spielberg's ability as a director to do it despite Koepps' script. It wasn't all bad of course, but he could have done some changes.

Posted by Roman Author Profile Page at May 23, 2008 10:22 AM

comment #8

Luke Y. Thompson Author Profile Page says ...

Because we all know kids never liked fast food until the movies told them to.

Most really young boys I've been around in my family have been ridiculously picky eaters, and might well voluntarily starve themselves if not for the mighty chicken nugget.

Posted by Luke Y. Thompson Author Profile Page at May 23, 2008 12:11 PM

comment #9

Redmond Author Profile Page says ...

Jeff, I'm with you, man, but they're fat kids all over the U.S. regardless of geographical location. I hate the Midwest mentality too, but fatness knows no state. Though, had you just said The South, I would've been with you....

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