Free Smart-load

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An increasingly desperate Warner Bros. is offering a seven-minute Get Smart preview on the iTunes store as a free download.

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Posted by Jeffrey Wells on June 10, 2008 at 1:04 PM

comment #1

breadlymoore says ...

How is this desperate?

Loads of films offer chunks of footage to preview these daays.

Posted by breadlymoore at June 10, 2008 1:18 PM

comment #2

Mark says ...

Has a such a preview ever worked with the public? Sure didn't work for Speed Racer and Running Scared. Maybe it helped The Illusionist, but my memory isn't great on how much that preview showed.

Posted by Mark at June 10, 2008 1:21 PM

comment #3

Rich S. says ...

I think USA or Sci-Fi or something like that showed the first 10 minutes of Snyder's Dawn of the Dead (which, not coincidentally was the best part of that film) a couple of days before the premiere. I think it opened surprisingly big and did pretty robust business.

Posted by Rich S. at June 10, 2008 1:25 PM

comment #4

Webster says ...

Disney/Pixar offered a nine-minute preview of Ratatouille last summer. Seems to me that worked out OK.

Posted by Webster at June 10, 2008 1:27 PM

comment #5

Mark says ...

Didn't know that about Dawn of the Dead; twas a good opening. Regarding Ratatouille, that wasn't exactly a domestic cash cow. The worst Pixar box office since a Bug's Life, and by far the biggest budget. (I'm positve that it did great in Europe, but have no idea if Europeans paid attention to the preview.)

Posted by Mark at June 10, 2008 1:59 PM

comment #6

Rich S. says ...

The most surprising thing about Dawn was that the network showed that 10 minutes completely uncut (and if you remember, it's pretty damn gory). I watched it and it certainly sold me on seeing it that weekend.

Posted by Rich S. at June 10, 2008 2:07 PM

comment #7

televisiontears says ...

Agreed about the first ten minutes of the Dawn remake. Wish the film kept on with that frentic "let's get the fuck out of here" tone for the whole film - like a feature-length escape set piece.

It's strange that the remake slowly deflates once they settle into the mall, yet that's when Romero's original started getting really interesting.

Posted by televisiontears at June 10, 2008 3:31 PM

comment #8

Jamie says ...

The Variety review of the film is pretty harsh. Desperation wouldn't be uncalled for...

Posted by Jamie at June 10, 2008 4:10 PM

comment #9

corey3rd says ...

the few times this has been done, it's been for films that stunk it up. And in the case of most of them, had the lamest first reel.

Posted by corey3rd at June 10, 2008 4:10 PM

comment #10

T. Holly says ...

http://www.variety.com/review/VE1117937374.html?categoryid=31&cs=1

Jamie, there's plenty of wiggle room to suggest the average movie goer is going to love it. What's the deal with running the review so early though? It opens 6/20.

Posted by T. Holly at June 10, 2008 4:33 PM

comment #11

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comment #12