“My God…What Have I Done?”

This David Byrne/”Once in a Lifetime”-themed trailer for Oliver Stone‘s W. is, make no mistake, brilliant — an award-level advertisement if I ever saw one. Is this a Tim Palin original or did an outside agency throw it together? TV junket press saw W. last weekend. Print/online showings will almost certainly be this week.

31 thoughts on ““My God…What Have I Done?”

  1. DavidF on said:

    It’s pretty slick – the syncing and the eerie realization that Bush basically is the confused dude in the song. This trailer gives me some hope the movie won’t be as weird as it has sounded thus far…

  2. I LOVE Oliver Stone montages..
    it seems he really only makes good movies when they’re about america…which might explain why Alexander sucked so much.

  3. I feel like “Once in a Lifetime” is already played out as trailer music. I know they used it for THE FAMILY MAN, and I’m pretty sure it’s turned up in other trailers as well. In any event, though it’s a well cut trailer, my first reaction was “That song again?” Same with the use of “What a Wonderful World” on the teaser.

    Of course, none of this has any bearing on the quality of the movie, which looks like it’ll either be brilliant or one of the year’s worst.

  4. I don’t think it’s any secret ’round these parts that I’m a fairly conservative individual. But hell, that trailer made ME want to rush out and see “W.”
    A helluva ad, most definitely. And if it is any indication, Stone seems to have picked just the right note to make this film bearable – an absurdist black comedy, not a straight character assassination.

  5. “I feel like ‘Once in a Lifetime’ is already played out as trailer music.”
    I would agree in most cases, but it fits exactly what Stone seems to be saying.

  6. No doubt. Just saying that was my first reaction. Then again, obsessing over this crap is part of my job. For normal people, I’m sure this works like gangbusters.

  7. The “Amazing Grace” trailer gave me goosebumps. I like that it’s not online. It’s one of those trailers that needs to sneak up on you in the theater, once you realize what the movie is you’ve already forgot your preconceived notions about it.

  8. A much, much better use of this classic T-Heads song than in Mazursky’s ’86 “Down and Out in Beverly Hills,” which I believe was the first use of it. The song has been overused since then, yes, but here it works brilliantly. This is a fantastic trailer.

  9. Everyone on earth who remembers the trailer for Family Man other than Jeremy Smith raise your hand…..
    No takers?
    Anyway, sure the song is overplayed etc but it FITS here so well there’s no point quibbling. It’s not like people are gonna say, “Oh, another remake of The Family Man!?”

  10. The “Amazing Grace” trailer is theatrical only and in most theaters showing Burn After Reading. It’s the best trailer of the year (after Pineapple Express).

  11. Amazing Grace is the song used for the W trailer that played before Burn After Reading but isn’t online for some reason.
    I liked that trailer better than this one or any of the others I’ve seen.

  12. Thanks cjKennedy, I was totally confused. I still haven’t seen that particular trailer; it wasn’t infront of Burn when I saw it a few weeks ago. Annoying.

  13. I have to admit, this is brilliant. I had almost no interest in seeing a movie about Bush, and now I’m actually looking forward to it.

  14. The great thing about that trailer actionman is that unless you’re an internet weirdo like we are, it isn’t obvious right away that the movie is about George Bush. It was kind of a slow reveal and the audience I saw it with seemed genuinely surprised. You don’t get a chance to form a presupposition about it until you get into it…if that makes any sense at all.

  15. I LOVE Oliver Stone montages..

    it seems he really only makes good movies when they’re about america…which might explain why Alexander sucked so much.

  16. Amazing Grace is the song used for the W trailer that played before Burn After Reading but isn’t online for some reason.

    I liked that trailer better than this one or any of the others I’ve seen.

  17. The great thing about that trailer actionman is that unless you’re an internet weirdo like we are, it isn’t obvious right away that the movie is about George Bush. It was kind of a slow reveal and the audience I saw it with seemed genuinely surprised. You don’t get a chance to form a presupposition about it until you get into it…if that makes any sense at all.

  18. Well, whether the film turns out to be successful or not, nobody can claim that the marketing people didn’t do their job on this one. That ads have been very skilled. I hope Stone has made something batshit crazy enough to live up to them.

  19. An ultra-right-wing friend (yes, I have them) asked me if I was going to see W. I told him I couldn’t wait. He asked me why. I replied, “Oliver Stone and a tremendous cast.” He said, “Okay, then.” I asked what he meant by that. He said those were legitimate reasons to want to see the movie; he expected me to say I was only going because I hate Bush. I must say I didn’t expect that from him.

  20. If I go, it’ll be because I’m wishing Dubya a “fond” farewell. Whether or not I hate him is irrelevant, since Bush no longer has any impact, other than as the cartoon character the South Park guys made him into on “That’s My Bush”.

  21. I like that it’s not online. It’s one of those trailers that needs to sneak up on you in the theater, once you realize what the movie is you’ve already forgot your preconceived notions about it.
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