Punch
Speaking to Reuters’ reporter Alex Dobuzinskis about the hard-times downsizing of Hollywood’s two trade papers (and the much-discussed possibility that the Reporter‘s print version may be gone a year from now), Variety president and publisher Neil Stiles said he “doubts his paper’s award ads will migrate to the web because studios get more punch from print,” Dobuzinski writes.

Variety Group publisher Neil Stiles
Or, to put it another way, an issue of Daily Variety “hangs around in an agent’s office, people see it,” Stiles said. ‘It’s very visible in a very tangible way. Online tends to be more of a question where someone would have to go online to find it.’”
No offense, but this is a view you’ll never hear from a 40-and-under Hollywood player. Only boomers and baby-busters say, “Gee, where do I go online to find this or that? Maybe Google will tell me.” I know the sense of tangible there-ness that comes when you see a copy of Variety sitting around someone’s office, but Stiles’ comment is a regrettably typical boomer’s view of online showbiz culture.
The perennial cultural-generational divide in perceptions between the over-50 types (certainly the over 60s) and the under-40s continues, and never the twain shall meet.
I think that’s just an odd bit of phrasing from Stiles (he’s British, after all!), Jeff, and I’m not sure it means what you’re taking it to mean. I think he’s trying to simply saying that it’s a “question” as to whether or not an online “for your consideration” ad has as much impact, since it involves more of a process in order to get people to see it.
I don’t believe he’s implying anyone would be Googling to find it, etc.
(And, no, I’m not related to Stiles. Pure coincidence on the last name for my username here.)
No fuck that, unless this guy’s arms and hands were beaten by the same people who worked over McCain, he’s an inexcusable dinosaur.
Keep in mind that Hollywood is rife with dinosaurs who sit in offices reading the print version of Variety.
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