“The Biggest Movie Event of the Year”? I don’t want to sound like a sourpuss, but this line doesn’t seem to quite get it. Next month’s Oscar telecast promises to be both more and less than this. The copy doesn’t begin to express the kind of Oscar year this has been. It seems oblivious to the Dark Knight, WALL*E, Kristin Scott Thomas and Gomorrah blow-offs. It ignores all the panicking going on right now. Barack Obama, ethical/cultural transformation and the current economic nightmare are “big” — what are the Oscars alongside these?
What should this poster say? If someone has a better line and can Photoshop it into the original, please send along.