On what planet could a 53% second-weekend drop be considered “solid”? This is how box-office analyst Steve Mason has described the projected Inglourious Basterds fall-off this weekend, based on yesterday’s figures.
In the old days a 25%-to-30% second-weekend fall-off was considered a decent hold, a 40% fall-off was thought to be worrisome and a 50% fall-off was a major “uh-oh.” But in today’s era in which some highly-touted films have fallen off 60% and even 70% on their second weekends, a 50% drop is now considered par for the course as in “not great but not catastrophic.” Perspective is all.
Warner Bros.’ 3D The Final Destination brought in $10.5 million yesterday, and is projected to top out Sunday night at $26.3 million. Rob Zombie and the Weinstein Co.’s Halloween 2 earned $6.9 million yesterday (#2 for the day), and is looking at $16.8 million for the weekend. Inglourious Basterds is in third place as we speak, but it’s projected to reach $17.7 million by Sunday night for a ten-day cume of $71.4 million.
I’m not at all pleased to report that Ang Lee‘s Taking Woodstock (Focus) is already dead. I’m not much of a fan, but I feel badly for Lee and producer-screenwriter James Schamus, whom I like and admire. It will pull in slightly less than $4 million by Sunday night, averaging $2800 in 1,393 situations.