Mo’Nique in Precious.
“Mo’Nique’s spotty campaign and the certainty of her winning the Oscar is proof that you don’t have to campaign as much as most publicists think you have to,” I say toward the end of the piece. “IF, that is, you’re the only real standout in your category and IF you’ve got every critics group going ‘baaaah!’ and giving you a win almost every time at bat. Plus there was never a strong Mo’Nique alternative choice.”
“Mo’Nique is a cable-TV talk show host and stand-up comic,” says O’Neil. “Who knew she was even an actress before Precious? Normally, a star like her needs to campaign to win, but she’s benefitting this year from a lack of competition and, as she continues to win award after award this derby season, her winning streak suggests a shocking thought: Hey, maybe you can really refuse to campaign and still win!”
Fair warning: Anyone who complains that I’m harping on Mo’Nique again will be immediately banned for life. I’m simply linking to a well-written summary by a well-respected journalist on a high-profile site.