The Front Page

The front page of last Friday’s USA Today featured a small banner that called DreamWorks’ How To Train Your Dragon a “3-D Pixar film.” I make mistakes like this from time to time, but I fix them within minutes. What this suggests is that the quality of page-editing and page-proofing at USA Today is slipping due to the general cost-cutting and downscaling that has afflicted print publications everywhere.

15 thoughts on “The Front Page

  1. It’s even more of a howler when you notice that they did credit the photo to Dreamworks just below that.

    “Hey, boss, is this a Pixar or Dreamworks flick?”

    “What..uh… uh… Pixar is a division of Dreamworks. Now quit screwing around and get my iPod set up.”

  2. “Pixar” is the new “Jello” or “Kleenex”. Forever associated with the product they helped popularize.

  3. This is a widespread problem. As a former copy editor with a pretty good eye for errors, I’ve noticed a HUGE jump in them over the past few years. It’s an effect of cost-cutting, yes, but also of the rush-rush-rush mentality to get a story published first.

  4. The funny thing is that Dreamworks probably welcomes this mistake. It certainly can’t hurt business, and the comparison is something to be proud of considering their history.

  5. “The funny thing is that Dreamworks probably welcomes this mistake.”

    You clearly have no awareness of Jeffrey Katzenberg…

  6. I think Moviesquad is onto something… I had a conversation with someone one day who thought that “pixar” was a type of CGI animation rather than a studio.

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