The last time I can remember that used this heavily in film marketing it was a punny campaign for Toy Story 2. Thin Lizzy is actually pretty awesome — and fits the old-school vibe of this picture relatively well — but could they have found a worse (read: poppier) song from this band?
Plug in “Jailbreak” or “Bad Reputation,” and this would play 1000 times better, I guarantee.
Also unintentionally hilarious: the string of big-lettered last names works relatively well until “Couture” (who?) and “Crews” (really?) slam across the screen. Presumably we’re supposed to know the former from UFC. and the latter from that Chris Rock sitcom (thanks IMDb!), but why not just let it go at six names? I mean it’s a cool cast, but it ain’t that good. Sorta reeks of desperation. And I feel a little bad for Danny Trejo. He’s been punching his card on these kinda flicks (almost 200 acting credits in 27 years of work, which is kind of insane to even think about) for ages. Although I suppose his day in the sun is coming soon with Machete.
Looks like Brittany Murphy’s got a couple more films still in the can, so I guess this won’t be her last role.
I was just saying TS2 was “the last time” I’ve heard it used to sell a movie.
I’m pretty sure “Jailbreak” has been used before (dunno about “Bad Reputation”), but I just would have thought the marketers would have tried to stay away from a song that is so closely tied into the selling of another film (in almost a diametrically-opposed genre, no less).
Then again, I’ve never really understood the philosophy behind mass advertising. Everything seems extremely telegraphed/pre-meditated, and none-too-subliminal to me.
Correct me if I am “mis-remembering” this, but I’m pretty sure “The Boys Are Back In Town” was first used in a trailer for ANOTHER 48HRS, being a reference to the first film which ends with it.
Also, can we have a moment for Gary Coleman, another childhood icon bites the dust.
@ Deathtongue: It’s true. But we’ve still got Orrin Hatch.
What’s with the sudden tonal shift in marketing for this one? Gone is the dour seriousness and twitchy wink, wink of the “world’s greatest action cast EVER”. Now it’s “Grown Ups” style semi-goofy shenanigans without the water slides and falling fat guy. Not that I’m complaining– the tone here is better all around, even if it is buoyed by the stale and all-too-easy “Boys Are Back in Town”.
There was talk of Trejo being in this at one point. But considering some of the name actors probably get killed off, there will need to be names for a sequel. That’s when Trejo, Van Damme, Seagal, Speakman, Snipes, Ventura, et al get the phone call.
“Presumably we’re supposed to know the former from UFC. and the latter from that Chris Rock sitcom (thanks IMDb!), but why not just let it go at six names?”
First off, you *should* know and love him from ‘Idiocracy’.
But, second, I think the different people they use appeal to different audiences, and Crews is definitely a bigger black draw than anybody else there. I think, also, they’re going for that ‘Dirty Dozen’ type of thing.
“And I feel a little bad for Danny Trejo.”
Did you read that AV Club interview he did recently? He says that his name was attached to it so they could get funding from Latin America (where *he* has a following), then they “changed their mind”.
There was talk of Trejo being in this at one point. But considering some of the name actors probably get killed off, there will need to be names for a sequel. That’s when Trejo, Van Damme, Seagal, Speakman, Snipes, Ventura, et al get the phone call.
I’m going to see this for Dolph Lundgren alone. Dolph co-hosted this year’s Melodifestivalen (the Swedish song contest to pick our entry in the Eurovision Song Contest) and just KILLED. He was funny as hell. Hope he gets some good lines in this.
Here’s Dolph live at Melodifestivalen, saving the show from saboteurs. He sings, dances, plays drums, and breaks the ice. Dolph is Sverige’s national treasure.
Yeah, obviously they were going for a Dirty Dozen type thing on the casting, which makes the absence of Trejo in the movie all the more puzzling, to be honest.
Still haven’t seen Idiocracy (obviously), although it sounds like an interesting concept and I like Mike Judge — even Extract.
I still stand behind my original point that it’s a little silly to flash his name across the screen like he was some kind of movie star.* Although I totally concede that I probably underrate the strength of the fanbase for sitcoms, mixed martial arts, and NASCAR (etc.) due to my level of interest for those things (which is practically zero).
*it reminded me of the ludicrous marketing for Double Team that put “Rodman” in big letters when basically the only people that would be interested in seeing an action movie based on his presence seemed to be Chicago Bull fans, people who found rebounding “exciting,” transvestites, and people who hate(d) Madonna. On second thought, maybe it doesn’t seem that ludicrous after all, given it was a Van-Damme movie.
I don’t think 50 cent was ever involved; according to Stallone, Wesley Snipes, Kurt Russell, and Jean Claude van Damme turned down roles. I can understand Wesley might have been busy doing an actual legitimate movie for once (Brooklyn’s finest), but what the hell are those other two doing?
Do you really have to link everything in that same detached, annoying way? Why not just say, “hey — I heard Stallone might be re-teaming with Russell in a Tango & Cash sequel.”
Has anyone had a better streak of badass character names than Jason Statham?
Bacon, Turkish, Chev Chelios, Handsome Rob, Jensen Ames, Terry Leather, Lee Christmas…
I can smell the testosterone from here. Smells like….victory.
was copland good?
I never saw it and was wondering if Stallone could do anything else.
He was good in Cop Land. I don’t remember much about the movie though. It was one of De Niro’s last serious dramas too.
The perfect antidote to SEX AND THE CITY 2…
The Boys Are Back in Town, really?
The last time I can remember that used this heavily in film marketing it was a punny campaign for Toy Story 2. Thin Lizzy is actually pretty awesome — and fits the old-school vibe of this picture relatively well — but could they have found a worse (read: poppier) song from this band?
Plug in “Jailbreak” or “Bad Reputation,” and this would play 1000 times better, I guarantee.
Also unintentionally hilarious: the string of big-lettered last names works relatively well until “Couture” (who?) and “Crews” (really?) slam across the screen. Presumably we’re supposed to know the former from UFC. and the latter from that Chris Rock sitcom (thanks IMDb!), but why not just let it go at six names? I mean it’s a cool cast, but it ain’t that good. Sorta reeks of desperation. And I feel a little bad for Danny Trejo. He’s been punching his card on these kinda flicks (almost 200 acting credits in 27 years of work, which is kind of insane to even think about) for ages. Although I suppose his day in the sun is coming soon with Machete.
Looks like Brittany Murphy’s got a couple more films still in the can, so I guess this won’t be her last role.
The Boys Are Back in Town was first used during the Toy Story 1 campaign (I think TV spot, not trailer). It was reprised for the TS2 teaser trailer.
Yeah, that sounds right.
I was just saying TS2 was “the last time” I’ve heard it used to sell a movie.
I’m pretty sure “Jailbreak” has been used before (dunno about “Bad Reputation”), but I just would have thought the marketers would have tried to stay away from a song that is so closely tied into the selling of another film (in almost a diametrically-opposed genre, no less).
Then again, I’ve never really understood the philosophy behind mass advertising. Everything seems extremely telegraphed/pre-meditated, and none-too-subliminal to me.
Correct me if I am “mis-remembering” this, but I’m pretty sure “The Boys Are Back In Town” was first used in a trailer for ANOTHER 48HRS, being a reference to the first film which ends with it.
Also, can we have a moment for Gary Coleman, another childhood icon bites the dust.
LMAO – well, goes to show you to watch the video clip first! Wrong “Boys are back in town”
Considering how many times he has ducked owning up to being wrong, can I just put this on D.Z. this time?
Too funny, what a dumbass….
Is it true what I heard? That Coleman died of two different strokes?
Oh my goodness, HHH…that’s far too bad for me not to use immediately.
Tough break for Utah, they must have lost like HALF their black population.
Brittany Murphy isn’t in this movie despite imdb insisting on it.
Why no “ROBERTS” love in the trailer? I’m looking forward to a full tilt OTT Eric Roberts crazy/camp performance
Um, why would the marketing crew use “Bad Reputation”, sung by a woman, to advertise a movie loaded with testosterone?
Quimby –
http://www.youtube.com/watch?v=qhtgxS6z9yo
@ Deathtongue: It’s true. But we’ve still got Orrin Hatch.
What’s with the sudden tonal shift in marketing for this one? Gone is the dour seriousness and twitchy wink, wink of the “world’s greatest action cast EVER”. Now it’s “Grown Ups” style semi-goofy shenanigans without the water slides and falling fat guy. Not that I’m complaining– the tone here is better all around, even if it is buoyed by the stale and all-too-easy “Boys Are Back in Town”.
Definitely a better teaser then the longer trailer. I almost want to see it now.
My bad. I’m not a big Thin Lizzy fan (all I really know are Jailbait and The Boys Are Back In Town), so I immediately went to the Joan Jett song.
It’s all good. I knew what you were thinking as soon as I read your post. I could have been a little more specific.
Cheers.
From Sarah Connor to Footloose?
New ‘Greek trailer.
Longer version of that Japanese Inception trailer.
I am so smart, s-m-r-t, I mean s-m-a-r-t…
Lindsay Lovelace pics here.
Also via Dark Horizons: TF 3 audition video.
Killers a killer for LG?
Huston and Church have a sudden interest in goats.
Hesher gets a name-change.
Killers clip.
Giant Killer delayed and Life of Pi cut off.
Miley in Tank Girl reboot?
Anyone need a Deep Blue Sea remake?
Emma Roberts likes a good scream.
Heigl’s top 5.
Columbus goes for more kid lit.
Special Relationship trailer.
Oh, and more Tropic Thunder Cruise action.
There was talk of Trejo being in this at one point. But considering some of the name actors probably get killed off, there will need to be names for a sequel. That’s when Trejo, Van Damme, Seagal, Speakman, Snipes, Ventura, et al get the phone call.
Thin Lizzy was/are one of the greatest, most under-appreciated rock bands of all mothereffing time.
Anyone who thinks otherwise is a goddamned fool.
“Presumably we’re supposed to know the former from UFC. and the latter from that Chris Rock sitcom (thanks IMDb!), but why not just let it go at six names?”
First off, you *should* know and love him from ‘Idiocracy’.
But, second, I think the different people they use appeal to different audiences, and Crews is definitely a bigger black draw than anybody else there. I think, also, they’re going for that ‘Dirty Dozen’ type of thing.
“And I feel a little bad for Danny Trejo.”
Did you read that AV Club interview he did recently? He says that his name was attached to it so they could get funding from Latin America (where *he* has a following), then they “changed their mind”.
Definitely a better teaser then the longer trailer. I almost want to see it now.
Louis Vuitton Monogram Whisper GM Bag, Non-chics’ Big Help
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Paparazzi indicating couples of celebs showing it around.
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Also, wasn’t Crews a last-minute substitute for 50 Cent?
“Louis Vuitton Monogram Whisper GM Bag, Non-chics’ Big Help
This
louis vuitton Monogram Whisper GM bag may have been anything but fresh to you cause you can remember those pictures out of
Paparazzi indicating couples of celebs showing it around.
fendi peekaboo price
prada mens bags 2010″
- DeeZee (basically)
There was talk of Trejo being in this at one point. But considering some of the name actors probably get killed off, there will need to be names for a sequel. That’s when Trejo, Van Damme, Seagal, Speakman, Snipes, Ventura, et al get the phone call.
I’m going to see this for Dolph Lundgren alone. Dolph co-hosted this year’s Melodifestivalen (the Swedish song contest to pick our entry in the Eurovision Song Contest) and just KILLED. He was funny as hell. Hope he gets some good lines in this.
Also, wasn’t Crews a last-minute substitute for 50 Cent?
Speaking of Dolph, I still need to see Command Performance one of these days.
Here’s Dolph live at Melodifestivalen, saving the show from saboteurs. He sings, dances, plays drums, and breaks the ice. Dolph is Sverige’s national treasure.
Oops, still figuring this site out..
http://www.youtube.com/watch?v=mHtatY7bOUY
Yeah, obviously they were going for a Dirty Dozen type thing on the casting, which makes the absence of Trejo in the movie all the more puzzling, to be honest.
Still haven’t seen Idiocracy (obviously), although it sounds like an interesting concept and I like Mike Judge — even Extract.
I still stand behind my original point that it’s a little silly to flash his name across the screen like he was some kind of movie star.* Although I totally concede that I probably underrate the strength of the fanbase for sitcoms, mixed martial arts, and NASCAR (etc.) due to my level of interest for those things (which is practically zero).
*it reminded me of the ludicrous marketing for Double Team that put “Rodman” in big letters when basically the only people that would be interested in seeing an action movie based on his presence seemed to be Chicago Bull fans, people who found rebounding “exciting,” transvestites, and people who hate(d) Madonna. On second thought, maybe it doesn’t seem that ludicrous after all, given it was a Van-Damme movie.
I don’t think 50 cent was ever involved; according to Stallone, Wesley Snipes, Kurt Russell, and Jean Claude van Damme turned down roles. I can understand Wesley might have been busy doing an actual legitimate movie for once (Brooklyn’s finest), but what the hell are those other two doing?
That’s too bad about Snipes and Russell, actually. I don’t really give a van Damme about that other guy…
Apparently, 50 Cent’s been too busy losin’ 50 pounds.
Kane: Sly might still have a gig for Kurt.
Do you really have to link everything in that same detached, annoying way? Why not just say, “hey — I heard Stallone might be re-teaming with Russell in a Tango & Cash sequel.”
You know, like a normal conversation?