And They’re Off

One of the three big tracking companies has Salt running just a teeny tiny bit behind Inception in terms of the usual categories — awareness, unaided awareness, definite interest, first choice and top-three-choices. Inception is opening a week earlier than Salt, of course, and has been marketing fairly steadily while Salt is just turning the heat on.

Right now Inception is at 56 awareness vs. Salt‘s 54, except Salt‘s unaided awareness is at 3 vs. Inception‘s 2. Salt has a 46 definite interest vs. a 47 for Inception. Salt has a 5 first choice vs. Inception‘s 6. And they’re both sitting at 15 among the top three choices.

One significant factor, it appears, is that Salt‘s definite interest is in the strong 40s among older and younger men and women. (The Angie factor, of course.) I’m waiting for Inception breakdowns as we speak (any minute!), but one presumes that it’s probably tracking a bit stronger among men than women. That Nolan-ish thing. But then presumptions and $1.75 will get you a bus ticket.

108 thoughts on “And They’re Off

  1. rayciscon on said:

    Wow, those figures are a bit surprising to me, but I think you might have the correct reason why they’re so similar when talking about Salt’s appeal to women.

    For me, Inception has SO MANY things going for it that it’s become one of the most anticipated movies of the year for me…

    Salt, however, appears to be simply another “Bourne” type thriller crossed with “Wanted”… my reaction… meh.

    Can’t wait to see Inception in the best theater I can.

  2. Wow, those figures are a bit surprising to me, but I think you might have the correct reason why they’re so similar when talking about Salt’s appeal to women.

    For me, Inception has SO MANY things going for it that it’s become one of the most anticipated movies of the year for me…

    Salt, however, appears to be simply another “Bourne” type thriller crossed with “Wanted”… my reaction… meh.

    Can’t wait to see Inception in the best theater I can.

  3. These two movies can coexist just like Ghostbusters and Gremlins did when they opened on the exact same day (June 8, 1984) and I bet the same thing happens with these two.

    If Salt makes $160 millions and Inception makes $145 million, does that make Salt the better movie just because it makes more money?

  4. These two movies can coexist just like Ghostbusters and Gremlins did when they opened on the exact same day (June 8, 1984) and I bet the same thing happens with these two.

    If Salt makes $160 millions and Inception makes $145 million, does that make Salt the better movie just because it makes more money?

  5. The real question is, is there anyone on this particular corner of the web who actually wants to see SALT more?

    And if there are, will they be banned…?

  6. The real question is, is there anyone on this particular corner of the web who actually wants to see SALT more?

    And if there are, will they be banned…?

  7. No, it wouldn’t. It’s just that their respective distributors have put these films in a horse race by opening them 7 days apart. Massive amounts of time, money and effort have gone into both, and the stakes are huge.

  8. No, it wouldn’t. It’s just that their respective distributors have put these films in a horse race by opening them 7 days apart. Massive amounts of time, money and effort have gone into both, and the stakes are huge.

  9. Right now the ubers and early adopters are primarily in the Inception corner — I think we all realize that.

  10. Right now the ubers and early adopters are primarily in the Inception corner — I think we all realize that.

  11. Why does it have to be a “horse race”? Back to School and Ferris Bueller’s Day Off opened the same weekend and they both did good business.

  12. Why does it have to be a “horse race”? Back to School and Ferris Bueller’s Day Off opened the same weekend and they both did good business.

  13. Does it matter one bit that Back to School made $80 million and Bueller did $70 million? The studios might care but why should we?

  14. Does it matter one bit that Back to School made $80 million and Bueller did $70 million? The studios might care but why should we?

  15. I am looking forward to Salt. Inception too — and in Imax for the Paris scene, but also Sorcerer’s Apprentice — can’t explain why, Nicholas Cage just looks like he’s having a lot of fun.

  16. I am looking forward to Salt. Inception too — and in Imax for the Paris scene, but also Sorcerer’s Apprentice — can’t explain why, Nicholas Cage just looks like he’s having a lot of fun.

  17. I agree that there’s an overemphasis on the box office. It’s sometimes treated like the primary definition of success. The horse race is just hype. What matters is the 2 hours that you’re in the theater, nothing more.

  18. I agree that there’s an overemphasis on the box office. It’s sometimes treated like the primary definition of success. The horse race is just hype. What matters is the 2 hours that you’re in the theater, nothing more.

  19. After a summer of absolute crap so far perhaps instead of putting 1 “too smart’ movie against 1 well made action spy film we look forward to seeing both?

  20. After a summer of absolute crap so far perhaps instead of putting 1 “too smart’ movie against 1 well made action spy film we look forward to seeing both?

  21. Does it matter one bit that Back to School made $80 million and Bueller did $70 million? The studios might care but why should we?

    EXACTLY! I hear a lot of breathless talk about box office receipts from supposed film lovers who simultaneously decry the increasing commercialization of the film industry. Bizarre.

  22. Does it matter one bit that Back to School made $80 million and Bueller did $70 million? The studios might care but why should we?

    EXACTLY! I hear a lot of breathless talk about box office receipts from supposed film lovers who simultaneously decry the increasing commercialization of the film industry. Bizarre.

  23. I meant Andrea. Sorry but I saw The A-Team on Friday night and Grown-Ups on Sunday afternoon and if you’ve seen either of those movies you know what kind of brain damage seeing them both in one weekend can do.

  24. I meant Andrea. Sorry but I saw The A-Team on Friday night and Grown-Ups on Sunday afternoon and if you’ve seen either of those movies you know what kind of brain damage seeing them both in one weekend can do.

  25. I find box office chat quite dull, but to play Devil’s Advocate: Box office matters because it informs the kind of films that will be seen in future years. Do you think if Spider-Man tanked back in 2002 we’d have seen every superhero under the sun be greenlit?

  26. I find box office chat quite dull, but to play Devil’s Advocate: Box office matters because it informs the kind of films that will be seen in future years. Do you think if Spider-Man tanked back in 2002 we’d have seen every superhero under the sun be greenlit?

  27. … and Inception’s box office matters more than most, because it’s a risk on an original property in a summer full of shite. If it succeeds, we might get more high-quality original ideas from good directors. If it doesn’t, say hello to Ant-Man and Dazzler.

  28. … and Inception’s box office matters more than most, because it’s a risk on an original property in a summer full of shite. If it succeeds, we might get more high-quality original ideas from good directors. If it doesn’t, say hello to Ant-Man and Dazzler.

  29. @Eloi Wrath: The Green Lantern and Captain America are already being made. Inception earning 300 mil at the box office won’t stop that.

  30. @Eloi Wrath: The Green Lantern and Captain America are already being made. Inception earning 300 mil at the box office won’t stop that.

  31. Flash: No, of course it won’t. But it might lead to more original stuff being greenlit for 2013, 2014, etc.

  32. Flash: No, of course it won’t. But it might lead to more original stuff being greenlit for 2013, 2014, etc.

  33. DeeZee says…

    Inception’s got Leo going for it, having just broke out with Shutter Island, but Page might be a big strike against since her BO draw peaked with Hard Candy.

    Salt will be the winner with it riding on the vampire craze.

  34. DeeZee says…

    Inception’s got Leo going for it, having just broke out with Shutter Island, but Page might be a big strike against since her BO draw peaked with Hard Candy.

    Salt will be the winner with it riding on the vampire craze.

  35. TV Tears, I missed the first part of your post. I was about to call you out for smoking too much crack, but re-reading it produces a “Bravo”.

    I agree, though, why does it have to be a “Horse race” at all. It’s rather ridiculous, and almost a non-story. Is anybody else talking about this?

  36. TV Tears, I missed the first part of your post. I was about to call you out for smoking too much crack, but re-reading it produces a “Bravo”.

    I agree, though, why does it have to be a “Horse race” at all. It’s rather ridiculous, and almost a non-story. Is anybody else talking about this?

  37. Hope you’re right, Eloi.

    Since DeeZee was just mentioned, anyone else get the sneaking suspicion that he and Armond White are actually the same person? Or maybe Armond is DeeZee’s father. Think about it. They’re both black, they’re both trolls, they’re both always wrong, and I wouldn’t trusteither of their opinions any further than I could hurl the girl who played Precious.

  38. Hope you’re right, Eloi.

    Since DeeZee was just mentioned, anyone else get the sneaking suspicion that he and Armond White are actually the same person? Or maybe Armond is DeeZee’s father. Think about it. They’re both black, they’re both trolls, they’re both always wrong, and I wouldn’t trusteither of their opinions any further than I could hurl the girl who played Precious.

  39. DZ is black?

    Not that it matters, I just had him pictured as a less masculine, less successful, less intelligent version of Johnny Galecki’s character on Big Bang Theory.

  40. DZ is black?

    Not that it matters, I just had him pictured as a less masculine, less successful, less intelligent version of Johnny Galecki’s character on Big Bang Theory.

  41. I like Noyce, Dead Calm and Clear and Present Danger are terrific pictures. Why can’t anyone make solid, reasonably intelligent studio action adventure thriller pics like Danger anymore?

    Sigh.

  42. I like Noyce, Dead Calm and Clear and Present Danger are terrific pictures. Why can’t anyone make solid, reasonably intelligent studio action adventure thriller pics like Danger anymore?

    Sigh.

  43. “Why can’t anyone make solid, reasonably intelligent studio action adventure thriller pics like Danger anymore?”

    They can still make them, they just can’t get anyone to see them. You know, unless it’s on an iPhone or has that Taylor guy.

  44. “Why can’t anyone make solid, reasonably intelligent studio action adventure thriller pics like Danger anymore?”

    They can still make them, they just can’t get anyone to see them. You know, unless it’s on an iPhone or has that Taylor guy.

  45. >Box office matters because it informs the kind of films that will be seen in future years.

    Yes. Also, following the business of making movies can be an interesting adjunct to following the art of making movies — particularly when you consider how closely they are intertwined.

    Just make sure never to commit the sin of justifying a movie aesthetically because of how much money it made. The intersection of aesthetic and commercial success in American cinema seems to be largely random.

  46. >Box office matters because it informs the kind of films that will be seen in future years.

    Yes. Also, following the business of making movies can be an interesting adjunct to following the art of making movies — particularly when you consider how closely they are intertwined.

    Just make sure never to commit the sin of justifying a movie aesthetically because of how much money it made. The intersection of aesthetic and commercial success in American cinema seems to be largely random.

  47. What about those Inception gender breakdowns??? You said “any minute”, it’s been hours!!! I can’t stand this suspense.

    Didn’t Avatar have low awareness?

  48. What about those Inception gender breakdowns??? You said “any minute”, it’s been hours!!! I can’t stand this suspense.

    Didn’t Avatar have low awareness?

  49. “I like Noyce, Dead Calm and Clear and Present Danger are terrific pictures. Why can’t anyone make solid, reasonably intelligent studio action adventure thriller pics like Danger anymore?”

    It’s called Green Zone (IMHO, yadda yadda) and nobody saw it.

  50. “I like Noyce, Dead Calm and Clear and Present Danger are terrific pictures. Why can’t anyone make solid, reasonably intelligent studio action adventure thriller pics like Danger anymore?”

    It’s called Green Zone (IMHO, yadda yadda) and nobody saw it.

  51. Fuck the grosses of both Inception and Salt. Go watch the new trailer for Harry Potter and the Deathly Hallows and then start recalibrating box office numbers.

    Epic, jaw-dropping trailer will lead to the biggest box office of the year, easily. The question is: How long will it take to best Avatar?

  52. Fuck the grosses of both Inception and Salt. Go watch the new trailer for Harry Potter and the Deathly Hallows and then start recalibrating box office numbers.

    Epic, jaw-dropping trailer will lead to the biggest box office of the year, easily. The question is: How long will it take to best Avatar?

  53. Citizen – I saw GREEN ZONE this week and it was just barely reasonably intelligent. Seen that story done to death in the past. Setting it in Iraq didn’t really elevate the material at all. Great cast, well shot – but very very forgettable.

  54. Citizen – I saw GREEN ZONE this week and it was just barely reasonably intelligent. Seen that story done to death in the past. Setting it in Iraq didn’t really elevate the material at all. Great cast, well shot – but very very forgettable.

  55. No hard sell needed…..will see both in the theater….one week apart. Leo has the edge……Angie looks interesting….

    Eloi must see.

  56. No hard sell needed…..will see both in the theater….one week apart. Leo has the edge……Angie looks interesting….

    Eloi must see.

  57. Sorry but Salt looks like generic crap. It screams rental. Judging by the trailers alone there’s nothing new. Nothing exciting about it one bit. We’ve seen this shit before. Inception on the other hand looks bug fuck insane. I want to see it NOW!!!

  58. Sorry but Salt looks like generic crap. It screams rental. Judging by the trailers alone there’s nothing new. Nothing exciting about it one bit. We’ve seen this shit before. Inception on the other hand looks bug fuck insane. I want to see it NOW!!!

  59. COCO: “No hard sell needed…..will see both in the theater….one week apart. Leo has the edge……Angie looks interesting….”

    No offence, but your posts read like a telegram from a WWII movie.

    Ray: “Epic, jaw-dropping trailer will lead to the biggest box office of the year, easily. The question is: How long will it take to best Avatar?”

    You’re probably right that it’ll be the biggest of the year, but beat Avatar? No chance. It’s the seventh film in the series. They’re not going to attract that many new fans to essentially double the usual Potter haul. Plus, most people know it’s only part one of two, so if anything they’ll turn out for the very final instalment.

    DTG: “Citizen – I saw GREEN ZONE this week and it was just barely reasonably intelligent. Seen that story done to death in the past. Setting it in Iraq didn’t really elevate the material at all. Great cast, well shot – but very very forgettable.”

    Agreed. I saw it and enjoyed it at the time, but it’s faded from the memory fast. Anti-climax of an action finale, and almost insultingly simplistic in its politics. I say that as a staunch liberal. It felt like a sermon dressed up as a fairly underwhelming action movie. But the first half was excellent. It was the WALL-E of grown-up movies.

    Bukowski: “DZ is black? Not that it matters, I just had him pictured as a less masculine, less successful, less intelligent version of Johnny Galecki’s character on Big Bang Theory.”

    Yeah, I imagined him to look like the drummer from Bloc Party.

  60. COCO: “No hard sell needed…..will see both in the theater….one week apart. Leo has the edge……Angie looks interesting….”

    No offence, but your posts read like a telegram from a WWII movie.

    Ray: “Epic, jaw-dropping trailer will lead to the biggest box office of the year, easily. The question is: How long will it take to best Avatar?”

    You’re probably right that it’ll be the biggest of the year, but beat Avatar? No chance. It’s the seventh film in the series. They’re not going to attract that many new fans to essentially double the usual Potter haul. Plus, most people know it’s only part one of two, so if anything they’ll turn out for the very final instalment.

    DTG: “Citizen – I saw GREEN ZONE this week and it was just barely reasonably intelligent. Seen that story done to death in the past. Setting it in Iraq didn’t really elevate the material at all. Great cast, well shot – but very very forgettable.”

    Agreed. I saw it and enjoyed it at the time, but it’s faded from the memory fast. Anti-climax of an action finale, and almost insultingly simplistic in its politics. I say that as a staunch liberal. It felt like a sermon dressed up as a fairly underwhelming action movie. But the first half was excellent. It was the WALL-E of grown-up movies.

    Bukowski: “DZ is black? Not that it matters, I just had him pictured as a less masculine, less successful, less intelligent version of Johnny Galecki’s character on Big Bang Theory.”

    Yeah, I imagined him to look like the drummer from Bloc Party.

  61. Green Zone was painfully heavy-handed and elementary. It’s also a film that – in direct contrast to The Hurt Locker – takes a generic, trumped-up thriller formula and moves it to Iraq with middling results and a blatant (albeit sound) agenda.

  62. Green Zone was painfully heavy-handed and elementary. It’s also a film that – in direct contrast to The Hurt Locker – takes a generic, trumped-up thriller formula and moves it to Iraq with middling results and a blatant (albeit sound) agenda.

  63. Okay, okay…apparently I’m the only person other than A.O. Scott that loved Green Zone. Fair enough, I know when I’m in the minority…tucking my tail in on that flick.

    Yeah, I dunno if that Deathly Hallows prognostication was exaggeration or what, but predicting that it beat Avatar is like reverse DeeZee-esque (seeing how he only predicts things to fail miserably, not succeed magnificently). I agree that it does look pretty great, but two things to keep in mind here:

    1) David Yates is directing these final two films, and his previously-helmed Potter flicks are generally among the least well-regarded in the series.

    2) This trailer has the added advantage of — as far as I can tell — pulling clips from both movies. That doesn’t really mean what you see here is less impressive, per se, but you are going to have to pay twice (and wait for awhile in between) to see all of the featured footage.

    And LMAO (4 real) @ that WW2 telegram comment.

  64. Okay, okay…apparently I’m the only person other than A.O. Scott that loved Green Zone. Fair enough, I know when I’m in the minority…tucking my tail in on that flick.

    Yeah, I dunno if that Deathly Hallows prognostication was exaggeration or what, but predicting that it beat Avatar is like reverse DeeZee-esque (seeing how he only predicts things to fail miserably, not succeed magnificently). I agree that it does look pretty great, but two things to keep in mind here:

    1) David Yates is directing these final two films, and his previously-helmed Potter flicks are generally among the least well-regarded in the series.

    2) This trailer has the added advantage of — as far as I can tell — pulling clips from both movies. That doesn’t really mean what you see here is less impressive, per se, but you are going to have to pay twice (and wait for awhile in between) to see all of the featured footage.

    And LMAO (4 real) @ that WW2 telegram comment.

  65. I think Yates’ movies are fine. After Columbus left the scene, Potters 3-6 all look and feel fairly similar. I know it’s the trendy thing amongst movie nerds to say that Cuaron’s entry is the superior one, but really during a cable marathon it’s hard to tell the difference. I enjoy them all, but when they hired Yates it’s almost as if they admitted that a journeyman TV director could handle the material as adequately as either Cuaron or Newell. And they were right.

  66. I think Yates’ movies are fine. After Columbus left the scene, Potters 3-6 all look and feel fairly similar. I know it’s the trendy thing amongst movie nerds to say that Cuaron’s entry is the superior one, but really during a cable marathon it’s hard to tell the difference. I enjoy them all, but when they hired Yates it’s almost as if they admitted that a journeyman TV director could handle the material as adequately as either Cuaron or Newell. And they were right.

  67. Well, I was kinda joking around about Hallows beating Avatar. It probably won’t, mostly due to the fact that the series is, despite its massive success, still somewhat of a geek-genre property (wizards, magic, blah blah blah).

    I’m not even a fan of the films, which I’ve found to be strangely emotionless, which is weird considering the central premise. I thought they reall screwed up the major deaths in the last two films, which really bothered me because I was hoping those films would tackle tought themes better.

    But this trailer is magnificent. It’s one of the better trailers of recent years. It reminds me of the buzz-creating first trailer for The Phantom Menace.

    Err … wait. I just killed my own buzz.

  68. Well, I was kinda joking around about Hallows beating Avatar. It probably won’t, mostly due to the fact that the series is, despite its massive success, still somewhat of a geek-genre property (wizards, magic, blah blah blah).

    I’m not even a fan of the films, which I’ve found to be strangely emotionless, which is weird considering the central premise. I thought they reall screwed up the major deaths in the last two films, which really bothered me because I was hoping those films would tackle tought themes better.

    But this trailer is magnificent. It’s one of the better trailers of recent years. It reminds me of the buzz-creating first trailer for The Phantom Menace.

    Err … wait. I just killed my own buzz.

  69. I like Noyce, Dead Calm and Clear and Present Danger are terrific pictures. Why can’t anyone make solid, reasonably intelligent studio action adventure thriller pics like Danger anymore?

    Sigh.

  70. tears: Actually, Page peaked with Juno. And yeah, I’ve acknolwedgeed her casting as a threat to Nolan’s QC on Inception, but hopefully she’ll only be in a small part of the movie.

    Flash: I’m black? News to me. And no, I ain’t Armond White, ‘cus I loved Toy Story 3, even though I’m generally apathetic about Pixar.

    Bukowski: Don’t watch the show, but masculinity and intelligence aren’t where I lack.

    Ray: That depends on whether or not there’s still as big a following for HP as there is with those Twi-hards. That last one actually under-performed for its budget.

    Alice Eve heats up her career as Emma Frost

    Spacey signs up as a horrible boss.

    R.I.P. Ursula Thiess and Corey Allen.

    Del Toro-produced update for Don’t be Afraid of the Dark finally gets distribution.

    Life, Above All goes to SPC.

    Oxford Murders trailer.

    New Eat, Pray, Love trailer.

    New Deathly Hallows trailer.

    Airbender clips and spot.

    The Digital Bits has a pic of Warner’s upcoming Bogart collection and confirms Back to the Future 1-3 on Blu-Ray. Also, a new edition of Maniac is in the works.

    Raimi leaves Oz. Oh, and Teresa Palmer and Lake Bell aren’t in Mad Max IV and Scream 4, respectively.

    Mulligan is stoked to take on edgy film.

    Spike Lee goes to Nagasaki.

    Mad Max IV to be a re-imagining and in CG?

    Addams Family 3D thing accurate after all, just not w/ Burton. (Yet.)

    Del Toro can’t find any studio love for Lovecraft film.

    Eclipse supporting cast interviews.

    Twilight body art.

  71. tears: Actually, Page peaked with Juno. And yeah, I’ve acknolwedgeed her casting as a threat to Nolan’s QC on Inception, but hopefully she’ll only be in a small part of the movie.

    Flash: I’m black? News to me. And no, I ain’t Armond White, ‘cus I loved Toy Story 3, even though I’m generally apathetic about Pixar.

    Bukowski: Don’t watch the show, but masculinity and intelligence aren’t where I lack.

    Ray: That depends on whether or not there’s still as big a following for HP as there is with those Twi-hards. That last one actually under-performed for its budget.

    Alice Eve heats up her career as Emma Frost

    Spacey signs up as a horrible boss.

    R.I.P. Ursula Thiess and Corey Allen.

    Del Toro-produced update for Don’t be Afraid of the Dark finally gets distribution.

    Life, Above All goes to SPC.

    Oxford Murders trailer.

    New Eat, Pray, Love trailer.

    New Deathly Hallows trailer.

    Airbender clips and spot.

    The Digital Bits has a pic of Warner’s upcoming Bogart collection and confirms Back to the Future 1-3 on Blu-Ray. Also, a new edition of Maniac is in the works.

    Raimi leaves Oz. Oh, and Teresa Palmer and Lake Bell aren’t in Mad Max IV and Scream 4, respectively.

    Mulligan is stoked to take on edgy film.

    Spike Lee goes to Nagasaki.

    Mad Max IV to be a re-imagining and in CG?

    Addams Family 3D thing accurate after all, just not w/ Burton. (Yet.)

    Del Toro can’t find any studio love for Lovecraft film.

    Eclipse supporting cast interviews.

    Twilight body art.

  72. The “last HP” grossed $933,959,197 worldwide on a budget of $250,000,000, DeeZee.

    Yeah, it underperformed just like that Avatar thing.

  73. The “last HP” grossed $933,959,197 worldwide on a budget of $250,000,000, DeeZee.

    Yeah, it underperformed just like that Avatar thing.

  74. Bukowski: It didn’t make any money domestically, and was bailed out internationally, so I’d consider that under-performing.

    Oh, and Ebert gave Eclipse 2 1/2 stars.

  75. “It didn’t make any money domestically, and was bailed out internationally, so I’d consider that under-performing. ”

    International money counts.

    And what you “consider” carries weight with not a single fucking person.

  76. actionman, you see Cyrus yet? One of the best this year, if not the best thus far. Think you’ll like Rec 2, as well.

  77. Today’s fact that is obvious to all of us but is BREAKING NEWS to DeeZee:

    As successful franchises go on, the later films tend to require larger budgets than the beginning films. The actors ask for more, the studios up the ante on f/x and production in general, and the cost soars. So of COURSE the budget was higher. And it still made almost a billion dollars.

    You’re the only one bitching about it underperforming in the entire world.

  78. “Yes, it counts, but it was still less profitable than the other films because of its budget. ”

    Which is different from your original statement.

  79. Wiggum: “As successful franchises go on, the later films tend to require larger budgets than the beginning films.”

    The last one’s the only one which cost

    $100 million+ more than the prior films. So they clearly went over-budget on it. And it looks like the Hallows films could, combined, cost as much as Avatar. At least those two have the excuse of being shot back-to-back. But when you consider that Jackson was able to shoot all of the three LOTR flicks for $300 million, you kind of wonder if Warner is actually going to make a profit on these or only break even.

    Bukowski: “Which is different from your original statement.”

    How is less profitable different from “underperformed”? They went over-board on the budget and made less money than usual, which is probably why they’re hoping to bail themselves out on 3-D this time.

  80. “How is less profitable different from “underperformed”? ”

    Because they spent more money. They knew they were taking the risk of making less profit. The same amount of people, give or take a few, saw the most recent film.

  81. “They went over-board on the budget and made less money than usual”

    Well, first of all, that’s just a blatant lie. HBP made the third-most money overall, and the second-most money domestically of the six HP films released thus far. I don’t see how that’s “less money than usual.” In fact, all of the movies have hovered pretty close to the same BO totals, so saying that any of them underperformed, or made “less money” than usual is just being a pedantic nitpicker (go figure).

    Second of all, before you get into that whole “inflation” argument that is a pet favorite of yours, just remember that it cuts both ways, especially when it comes to the budgets on these movies. If you’re going to argue (falsely — see above paragraph) that HBP didn’t make as much measured by yesterday’s dollar, you have to concede that it also didn’t cost as much.

    Thirdly, all of this is academic, because none of this shit has anything to do with your original argument. I’m not sure you even remember what it is, so let me remind you — it’s that you said the last Harry Potter underperformed. Underperformed according to whom?

  82. Bukowski/Citizen…

    I know, I know. I do it too sometimes with DZ.

    But in the end, why do we bother? At all, ever?

    Brick wall o’clock.

  83. Bukowski: “Because they spent more money. They knew they were taking the risk of making less profit.”

    Why would they want to spend more money on their budget when the property wasn’t even as hot anymore? They obviously hoped it would stand out somehow from the rest enough to do better than usual, and they blew it.

  84. It was the sixth film in the franchise. The last fuckin’ thing they wanted to do was make it “stand out somehow from the rest” and alienate their already solid fanbase that has made each and every one of these movies solid earners (not underperformers) across the board.

    Now go get momma DZ to tuck you in. It’s getting awfully late, and you’ve got a long day of posting spam ahead of you.

  85. Kane: “HBP made the third-most money overall, and the second-most money domestically of the six HP films released thus far.”

    I’m not sure how that’s possible when it’s the most expensive of the bunch.

    “I don’t see how that’s “less money than usual.” In fact, all of the movies have hovered pretty close to the same BO totals, so saying that any of them underperformed, or made “less money” than usual is just being a pedantic nitpicker (go figure).”

    The others made around $700-$800 million, while this one made around $600 million. But hey, it’s amusing when you complain about me trying to stretch these numbers and you’re doing it, too.

    “If you’re going to argue (falsely — see above paragraph) that HBP didn’t make as much measured by yesterday’s dollar, you have to concede that it also didn’t cost as much.”

    Don’t really need to factor in inflation, but considering the average budget of the other films, you could argue WB actually lost money on it, since there was no reason for the same facilities, FX and cast to cost significantly more if there were already established contracts between the parties involved in the production. Inflation should only factor into raises and benefits, not the over-all cost of production.

    “Underperformed according to whom?”

    I’m guessing James Cameron.

    Kane: “HBP made the third-most money overall, and the second-most money domestically of the six HP films released thus far.”

    I’m not sure how that’s possible when it’s the most expensive of the bunch.

    “I don’t see how that’s “less money than usual.” In fact, all of the movies have hovered pretty close to the same BO totals, so saying that any of them underperformed, or made “less money” than usual is just being a pedantic nitpicker (go figure).”

    The others made around $700-$800 million, while this one made around $600 million. But hey, it’s amusing when you complain about me trying to stretch these numbers and you’re doing it, too.

    “If you’re going to argue (falsely — see above paragraph) that HBP didn’t make as much measured by yesterday’s dollar, you have to concede that it also didn’t cost as much.”

    Don’t really need to factor in inflation, but considering the average budget of the other films, you could argue WB actually lost money on it, since there

    “Underperformed according to whom?”

    I’m guessing James Cameron.

    “The last fuckin’ thing they wanted to do was make it “stand out somehow from the rest” and alienate their already solid fanbase that has made each and every one of these movies solid earners (not underperformers) across the board.”

    So why are they going 3-D now? Because they’re obviously suffering from declining ticket sales which are only off-set by higher admission prices.

  86. “Why would they want to spend more money on their budget when the property wasn’t even as hot anymore? They obviously hoped it would stand out somehow from the rest enough to do better than usual, and they blew it.”

    If the property wasn’t still as hot as before, why did the film gross as much as the other films, and in some cases, made more than the earlier films.

    “I’m guessing James Cameron. ”

    Harry Potter underperformed according to James Cameron? Looking for the connection…

    “So why are they going 3-D now? Because they’re obviously suffering from declining ticket sales which are only off-set by higher admission prices.”

    The ticket sales haven’t gone down. The budget went up. That’s the only difference.

  87. “If the property wasn’t still as hot as before, why did the film gross as much as the other films, and in some cases, made more than the earlier films. ”

    Um, it didn’t make more than earlier films, especially since you yourself acknowledged inflation.

    “Harry Potter underperformed according to James Cameron? Looking for the connection…”

    Just a joke.

    “The ticket sales haven’t gone down. The budget went up. That’s the only difference. ”

    If ticket sales haven’t gone down, then that movie would be doing Alice numbers, given the rising costs of admission.

  88. “Um, it didn’t make more than earlier films, especially since you yourself acknowledged inflation. ”

    It grossed more than the second and third films in the series.

    And all of them do far better in foreign than domestic, so there goes that argument you made.

    “Just a joke. ”

    You know what they say about having to tell people it was a joke so…

    “If ticket sales haven’t gone down, then that movie would be doing Alice numbers, given the rising costs of admission. ”

    Alice hasn’t grossed much more than the last HP movie, especially when you consider inflation.

    And by the way, it doesn’t get past me that you compared two films (HP and AIW) that have nothing to do with each other.

    Still waiting for you to prove a single point you’ve brought up on this thread.

  89. “you could argue WB actually lost money on it”

    You are the only person in the world stupid enough to make this argument. And, like every other argument you bring up, you’d never prove it.

  90. When we are looking for a job, at first we should prepare a proper cv (Curriculum vitae) or resume. A resume should be made in relevant with the kind of job we are applied.Do not ever use same cv or for all of kind of jobs.The requirement for engineering of course different to accounting or nursery, for example. Each company have an own recruitement procedure. for example walmart. Walmart using online application for employment or we can just called it wallmart online application form.

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