Game Heats Up

On June 8th I observed that with the super-sized Inception and Salt opening 7 days apart (on 7.16 and 7.23, respectively), it appeared that Inception has “managed a better job of pre-selling itself to ubers and early adopters…my sense of things right now is that Inception is regarded as something people have to see, and that Salt is something that might be pretty good.”

Over the last few days that view has shifted to one in which Chris Nolan‘s boldly imaginative mind-fucker is being talked about as possibly too smart for the room while the word-of-mouth on Phillip Noyce’s spy thriller is getting hotter and hotter. I’m hearing things here and there and sensing this with my insect-antennae. A few days ago a SAG member who’d attended a recent research screening told a journalist pal it’s an audience-friendly wowser. “It’s really good…Angelina meets Bourne,” the guy said.

The shift began after a 6.23 review excerpt from Peter TraversRolling Stone review implying that Inception may not reach Joe and Jane Popcorn on their levels. “Trusting the intelligence of the audience can cost Nolan at the box office,” he wrote. “How to cope with a grand-scale epic…that turns your head around six ways from Sunday? Dive in and drive yourself crazy, that’s how.”

Two days later a piece on filmsactu, the French entertainment website, ran a piece by Arnaud Mangin that seemed to echo the Travers meme. The headline read “Inception: un film trop intelligent pour le public?” A translated passage reads that “one finds [in the film] more the Christopher Nolan of Memento than of Batman Begins. Memento is an excellent film, therefore so much the better, but it’s not famous for the simplicity of its intrigue and whose commercial stakes were definitely less important.”

Sorry, but that sounds pretty good to me. Being a huge fan of Memento, I’d be delighted if Inception delivers along similar lines.

What’s changed in three weeks? Inception is still the movie that everyone has to see — figure a $70 million opening weekend — but the word on Salt is building into “very good,” “really works,” “yeah!” and so on.

108 thoughts on “Game Heats Up

  1. reverent and free on said:

    Didn’t Inglourious Basterds, a long, slowly paced, talky period piece do pretty well for itself last August?

  2. Didn’t Inglourious Basterds, a long, slowly paced, talky period piece do pretty well for itself last August?

  3. It seems like we’ve been hearing about Salt for forever. I think it looks good, but it also looks like a million other spy thrillers we’ve seen over the last decade or so.

  4. It seems like we’ve been hearing about Salt for forever. I think it looks good, but it also looks like a million other spy thrillers we’ve seen over the last decade or so.

  5. Robert Scissorhands?

    Who snitched?

    Anyway, Memento did well in the end for its budget, so hopefully Inception will also follow through.

    reverent: IB had Pitt, but still underperformed here. But Leo’s got some good will from Shuter Island, so hopefully it’ll carry over.

  6. Robert Scissorhands?

    Who snitched?

    Anyway, Memento did well in the end for its budget, so hopefully Inception will also follow through.

    reverent: IB had Pitt, but still underperformed here. But Leo’s got some good will from Shuter Island, so hopefully it’ll carry over.

  7. at the ‘inception’ screening i attended, it seemed that half the audience loved it and half were underwhelmed…i didn’t speak to anyone who ‘hated’ it…imo, it’s a bit bloated and way too complex for casual moviegoers…despite solid performances by all, tech awards will probably be the only mentions come the season…..just my two cents (usually worth a bit less than that)……

  8. at the ‘inception’ screening i attended, it seemed that half the audience loved it and half were underwhelmed…i didn’t speak to anyone who ‘hated’ it…imo, it’s a bit bloated and way too complex for casual moviegoers…despite solid performances by all, tech awards will probably be the only mentions come the season…..just my two cents (usually worth a bit less than that)……

  9. The problem with Salt’s marketing is that they have not shown that one set piece that wows the audience; maybe the movie doesn’t have one. The Inception marketing has been mostly set pieces.

  10. The problem with Salt’s marketing is that they have not shown that one set piece that wows the audience; maybe the movie doesn’t have one. The Inception marketing has been mostly set pieces.

  11. Im not feeling Salt as something the masses will flock to. As for Inception I think it will fair well as the Nolan name will go along way. If it gets great reviews that will help bigtime. The trailers look fasinating and different.

  12. Im not feeling Salt as something the masses will flock to. As for Inception I think it will fair well as the Nolan name will go along way. If it gets great reviews that will help bigtime. The trailers look fasinating and different.

  13. I’m looking forward to Inception. Christopher Nolan has earned my trust as a director, I’m hoping this is as good as it’s being hyped to be.

    Salt may in fact be a decent, entertaining spy thriller but I really can’t muster much interest in another movie where a 120 pound woman beats the shit out every guy who gets in her way. It’s hard enough to believe when someone like Bruce Willis does it, but stick thin females against cops/soldiers, please.

  14. I’m looking forward to Inception. Christopher Nolan has earned my trust as a director, I’m hoping this is as good as it’s being hyped to be.

    Salt may in fact be a decent, entertaining spy thriller but I really can’t muster much interest in another movie where a 120 pound woman beats the shit out every guy who gets in her way. It’s hard enough to believe when someone like Bruce Willis does it, but stick thin females against cops/soldiers, please.

  15. Inception does not appear any more challenging than the Matrix. Inception is going to do boffo box office. Salt not so much.

  16. Inception does not appear any more challenging than the Matrix. Inception is going to do boffo box office. Salt not so much.

  17. Drbob, I don’t really understand the Matrix analogy. That movie was marketed as a mainstream sci-fi action vehicle (although a very critically-acclaimed one), this is marketed — at least from what I’ve seen — as more as a mindfuck movie with a little action thrown in. This definitely seems to be less Matrix or Dark Knight than Lost Highway or Memento.

    And there’s probably a ceiling on that kind of movie. I think a $70 million opening seems a tad optimistic, even with all the good buzz surrounding it. I definitely hope you’re right and I’m wrong, though. There’s absolutely nothing I’d love seeing more than for this movie opening huge and having legs throughout the summer due to strong WOM.

  18. Drbob, I don’t really understand the Matrix analogy. That movie was marketed as a mainstream sci-fi action vehicle (although a very critically-acclaimed one), this is marketed — at least from what I’ve seen — as more as a mindfuck movie with a little action thrown in. This definitely seems to be less Matrix or Dark Knight than Lost Highway or Memento.

    And there’s probably a ceiling on that kind of movie. I think a $70 million opening seems a tad optimistic, even with all the good buzz surrounding it. I definitely hope you’re right and I’m wrong, though. There’s absolutely nothing I’d love seeing more than for this movie opening huge and having legs throughout the summer due to strong WOM.

  19. Salt will appeal more to the general public and will have good word of mouth because it delivers on what it promises. I expect it to do much better than Wanted — and I also expect it to gross more than Inception. As the feedback from those who have seen it suggests, Inception will probably appeal to a smaller audience although it should open quite well. I liked Memento too but it’s probably not what the fans of The Dark Knight are expecting.

  20. Salt will appeal more to the general public and will have good word of mouth because it delivers on what it promises. I expect it to do much better than Wanted — and I also expect it to gross more than Inception. As the feedback from those who have seen it suggests, Inception will probably appeal to a smaller audience although it should open quite well. I liked Memento too but it’s probably not what the fans of The Dark Knight are expecting.

  21. The difference between Salt and Wanted is that the ad campaigns for Wanted showed tons of cool set pieces and attitude. None of the marketing for Salt has shown anything like that. That stupid “Who Is Salt?” campaign did nothing virally either.

  22. The difference between Salt and Wanted is that the ad campaigns for Wanted showed tons of cool set pieces and attitude. None of the marketing for Salt has shown anything like that. That stupid “Who Is Salt?” campaign did nothing virally either.

  23. Salt is more like Bond and Bourne, it’s more realistic and doesn’t have over the top action or curving bullets a la Wanted. From what I hear, the strength of Salt is more in the story, hence the Who is Salt billboards. Which incidentally I think are quite effective in conveying mystery.

  24. Salt is more like Bond and Bourne, it’s more realistic and doesn’t have over the top action or curving bullets a la Wanted. From what I hear, the strength of Salt is more in the story, hence the Who is Salt billboards. Which incidentally I think are quite effective in conveying mystery.

  25. I don’t post here much, and this is kind of a tangent to this thread, but I’m trying to decipher DeeZee’s comment that Inglorious Basterds underperformed here? I thought it was considered a box office winner by almost any yardstick?

  26. Anakin: It at best, made its money back, but was clearly not the winner it needed to be for Harvey to stay afloat.

  27. DZ

    “Compared to Seven and Mr. and Mrs. Smith, it did. ”

    And compared to Titanic and Avatar, Terminator 2 was a complete dud.

    Unfortunately for you, the comparison isn’t relevant.

    But to play along with your idiotic game, IB was a tremendous success compared to Meet Joe Black, Assassination of Jesse James, and Spy Game.

  28. DZ

    “Compared to Seven and Mr. and Mrs. Smith, it did. ”

    And compared to Titanic and Avatar, Terminator 2 was a complete dud.

    Unfortunately for you, the comparison isn’t relevant.

    But to play along with your idiotic game, IB was a tremendous success compared to Meet Joe Black, Assassination of Jesse James, and Spy Game.

  29. Bukowski: “And compared to Titanic and Avatar, Terminator 2 was a complete dud.”

    I’d say Basterds is more like Terminator 3 in terms of box office.

  30. Bukowski: “And compared to Titanic and Avatar, Terminator 2 was a complete dud.”

    I’d say Basterds is more like Terminator 3 in terms of box office.

  31. Uh, no.

    IB made 3.5 times its budget back.

    T3 barely doubled its budget.

    These are facts and you can not and will not dispute them.

    Now, before you attempted to derail this conversation you were trying to explain how IB was a failure.

    So far you are failing miserably. But continue.

  32. Uh, no.

    IB made 3.5 times its budget back.

    T3 barely doubled its budget.

    These are facts and you can not and will not dispute them.

    Now, before you attempted to derail this conversation you were trying to explain how IB was a failure.

    So far you are failing miserably. But continue.

  33. Inception is a movie I have to see, even if I have to go out of my way to do so.

    Salt is a movie I will see if I have the free time, but if I don’t, I can wait for the dvd.

  34. Inception is a movie I have to see, even if I have to go out of my way to do so.

    Salt is a movie I will see if I have the free time, but if I don’t, I can wait for the dvd.

  35. CitizenKaned said:

    “Drbob, I don’t really understand the Matrix analogy. That movie was marketed as a mainstream sci-fi action vehicle (although a very critically-acclaimed one), this is marketed — at least from what I’ve seen — as more as a mindfuck movie with a little action thrown in.”

    I know some of the long lead reviewers are suggesting that this is some kind of mindfuck movie, but the trailer is definitely selling this movie to the masses as a sci-fi, action movie.

    I don’t know how you can look at the trailer and not think of the Matrix. Part of the movie will be set in reality, and part of the movie will be set “in your mind.” (sort of like the Matrix). In your mind, the laws of physics will not apply – i.e. people running up walls, defying gravity, etc. (sort of like the Matrix).

    And, I guarantee you that there will be a sci-fi explanation for everything that happens in the movie. This movie will bear no resemblance to Lost Highway. I don’t know where you see Lost Highway in the trailer, promotions, or long lead reviews.

  36. CitizenKaned said:

    “Drbob, I don’t really understand the Matrix analogy. That movie was marketed as a mainstream sci-fi action vehicle (although a very critically-acclaimed one), this is marketed — at least from what I’ve seen — as more as a mindfuck movie with a little action thrown in.”

    I know some of the long lead reviewers are suggesting that this is some kind of mindfuck movie, but the trailer is definitely selling this movie to the masses as a sci-fi, action movie.

    I don’t know how you can look at the trailer and not think of the Matrix. Part of the movie will be set in reality, and part of the movie will be set “in your mind.” (sort of like the Matrix). In your mind, the laws of physics will not apply – i.e. people running up walls, defying gravity, etc. (sort of like the Matrix).

    And, I guarantee you that there will be a sci-fi explanation for everything that happens in the movie. This movie will bear no resemblance to Lost Highway. I don’t know where you see Lost Highway in the trailer, promotions, or long lead reviews.

  37. All I can go on is the audiences i’ve seen the trailer with and after other trailers there is quiet in the room, after the Inception trailer there is a buzz of low conversation in the room. I don’t know if that means people will see it or not, but they are defiantly having a reaction to the trailer and that music. Let’s not underestimate how amazing that friggin’ music is in the trailer. I love Nolan and he is one of the few directors who always entertains me when I see his films. Momento, Insomnia, Batman Begins, The Prestige, The Dark Knight….I’ve loved them all to different degrees. I have the highest hopes for Inception. After years of denying it and poo pooing it, I have to admit it: I actually LIKE Leo. there, I said it. I like him.

  38. All I can go on is the audiences i’ve seen the trailer with and after other trailers there is quiet in the room, after the Inception trailer there is a buzz of low conversation in the room. I don’t know if that means people will see it or not, but they are defiantly having a reaction to the trailer and that music. Let’s not underestimate how amazing that friggin’ music is in the trailer. I love Nolan and he is one of the few directors who always entertains me when I see his films. Momento, Insomnia, Batman Begins, The Prestige, The Dark Knight….I’ve loved them all to different degrees. I have the highest hopes for Inception. After years of denying it and poo pooing it, I have to admit it: I actually LIKE Leo. there, I said it. I like him.

  39. Why are we even talking about Salt? It looks like a serviceable summer actioner. Not “great.” Not “pretty good.” Not “horrible” or “godawful,” even. Serviceable. I’m expecting 1-2 decent set-pieces, a third-act “twist” that reveals one of Salt’s closest allies to be the mole (Chiwetel Ejiofor looks like he’s pulling Tommy Lee Jones from The Fugitive duties, so my money’s on Liev Schrieber), and a whole mess of intermittently-convincing action posturing from Jolie. As so many posters have already said, it’s the sort of movie you see on a Sunday afternoon when it’s too hot to be outdoors, and when there’s nothing better to see.

    I’m not saying there’s not an interesting blog to be culled from this one. Here you go: will Inception prove too challenging for most movie audiences? Take Inception, stack it against ALL of Summer 2010′s popular fare, and argue for it/against it. But to elevate Salt as Inception’s primary adversary in the box office war…I don’t buy it. Seems Wells might be letting the views of some industry “insiders” (most of whom read like friends-of-Sony and therefore operate with a vested interest towards Salt) and his well-documented personal relationship with Noyce (whose career consists, with maybe three or four notable exceptions, of the kind of workmanlike, populist, serviceable fare that Salt appears to be) color his judgment of a Salt/Inception throwdown.

    Bottom line: Inception will either be a hit, or it won’t. The seven days between it and Salt won’t affect that one bit. If it gets beaten, it gets beaten by ALL of summer, and not just by Bourne in drag.

  40. Why are we even talking about Salt? It looks like a serviceable summer actioner. Not “great.” Not “pretty good.” Not “horrible” or “godawful,” even. Serviceable. I’m expecting 1-2 decent set-pieces, a third-act “twist” that reveals one of Salt’s closest allies to be the mole (Chiwetel Ejiofor looks like he’s pulling Tommy Lee Jones from The Fugitive duties, so my money’s on Liev Schrieber), and a whole mess of intermittently-convincing action posturing from Jolie. As so many posters have already said, it’s the sort of movie you see on a Sunday afternoon when it’s too hot to be outdoors, and when there’s nothing better to see.

    I’m not saying there’s not an interesting blog to be culled from this one. Here you go: will Inception prove too challenging for most movie audiences? Take Inception, stack it against ALL of Summer 2010′s popular fare, and argue for it/against it. But to elevate Salt as Inception’s primary adversary in the box office war…I don’t buy it. Seems Wells might be letting the views of some industry “insiders” (most of whom read like friends-of-Sony and therefore operate with a vested interest towards Salt) and his well-documented personal relationship with Noyce (whose career consists, with maybe three or four notable exceptions, of the kind of workmanlike, populist, serviceable fare that Salt appears to be) color his judgment of a Salt/Inception throwdown.

    Bottom line: Inception will either be a hit, or it won’t. The seven days between it and Salt won’t affect that one bit. If it gets beaten, it gets beaten by ALL of summer, and not just by Bourne in drag.

  41. “Why are we even talking about Salt? It looks like a serviceable summer actioner. Not “great.” Not “pretty good.” Not “horrible” or “godawful,” even. Serviceable.”

    Because Wells is friendly with Phillip Noyce. It’s not being discussed anywhere else in the real world or online. It’s a nonstarter.

  42. “Why are we even talking about Salt? It looks like a serviceable summer actioner. Not “great.” Not “pretty good.” Not “horrible” or “godawful,” even. Serviceable.”

    Because Wells is friendly with Phillip Noyce. It’s not being discussed anywhere else in the real world or online. It’s a nonstarter.

  43. Is “Salt” starting to look ominously close in tone and style to “The Tourist”? Somehow those two films seem almost too close. As mentioned earlier in the thread, lots of similiarities with the suspense actioners Jolie finds herself making. I guess she needs to make as many as she can now before the next young, sexy, fem-action star comes along….at least we can thank God it won’t be Megan Fox.

  44. Is “Salt” starting to look ominously close in tone and style to “The Tourist”? Somehow those two films seem almost too close. As mentioned earlier in the thread, lots of similiarities with the suspense actioners Jolie finds herself making. I guess she needs to make as many as she can now before the next young, sexy, fem-action star comes along….at least we can thank God it won’t be Megan Fox.

  45. DrBob — what I meant by the Lost Highway comparison is it just looks more cerebrally trippy than The Matrix. If I can see Inception comparisons to any of the movies in that franchise, it would probably be Reloaded.

    But I just think the Wachowskis have much more of a geek-centric, comic-booky visual aesthetic than Nolan, whose films tend to be a little more chilly and distanced (ever seen Memento or Following?). I think Nolan largely has gained “action-cred” due to the fact that the Batman pictures are inherently action-driven.

    I have a feeling a strong majority of the general population that sees Inception on this basis (“from the director of TDK”) is probably going to be a little confused or even letdown by the lack of setpieces and traditional movie thrills to be found here.

    But I obviously haven’t seen the movie yet, so who knows? Perhaps I am entirely mistaken and speculating out of my ass.

  46. DrBob — what I meant by the Lost Highway comparison is it just looks more cerebrally trippy than The Matrix. If I can see Inception comparisons to any of the movies in that franchise, it would probably be Reloaded.

    But I just think the Wachowskis have much more of a geek-centric, comic-booky visual aesthetic than Nolan, whose films tend to be a little more chilly and distanced (ever seen Memento or Following?). I think Nolan largely has gained “action-cred” due to the fact that the Batman pictures are inherently action-driven.

    I have a feeling a strong majority of the general population that sees Inception on this basis (“from the director of TDK”) is probably going to be a little confused or even letdown by the lack of setpieces and traditional movie thrills to be found here.

    But I obviously haven’t seen the movie yet, so who knows? Perhaps I am entirely mistaken and speculating out of my ass.

  47. Bukowski: “IB made 3.5 times its budget back.”

    With P+A, it’s probably more like 2.2 times @ best. And Harvey didn’t even get to pocket any of the dough from that end under the distribution deal.

  48. Bukowski: “IB made 3.5 times its budget back.”

    With P+A, it’s probably more like 2.2 times @ best. And Harvey didn’t even get to pocket any of the dough from that end under the distribution deal.

  49. CitizenKaned:

    “But I obviously haven’t seen the movie yet, so who knows? Perhaps I am entirely mistaken and speculating out of my ass.”

    That’s just the thing. Neither one of us has seen the movie yet. We’re both just guessing based on the trailer and promotional efforts. I thought your original point was that the studio bosses were marketing it as a head trip movie (which in reality, it might be). My point was, based on the trailer, I think they’re pushing it as a Matrixy, sci-fi, action thing.

    My gut tells me Nolan is not treading on Lynch ground here. I still expect he’ll come up with a sci-fi contrivance of how his protagonists invade the thoughts and dreams of other people. For the thinking audience, there will be no open questions at the end of the movie. Everything will make sense. It will be a mindfuck movie in the same way as The Sixth Sense, not Lost Highway which continues to confound after multiple viewings.

  50. CitizenKaned:

    “But I obviously haven’t seen the movie yet, so who knows? Perhaps I am entirely mistaken and speculating out of my ass.”

    That’s just the thing. Neither one of us has seen the movie yet. We’re both just guessing based on the trailer and promotional efforts. I thought your original point was that the studio bosses were marketing it as a head trip movie (which in reality, it might be). My point was, based on the trailer, I think they’re pushing it as a Matrixy, sci-fi, action thing.

    My gut tells me Nolan is not treading on Lynch ground here. I still expect he’ll come up with a sci-fi contrivance of how his protagonists invade the thoughts and dreams of other people. For the thinking audience, there will be no open questions at the end of the movie. Everything will make sense. It will be a mindfuck movie in the same way as The Sixth Sense, not Lost Highway which continues to confound after multiple viewings.

  51. “I still expect he’ll come up with a sci-fi contrivance of how his protagonists invade the thoughts and dreams of other people.”

    Isn’t that common knowledge? I thought the whole premise was that invading their dreams was something they did with technology; an organisation that specifically offers these services for a price. I don’t think we’re meant to speculate about HOW they invade the dreams. I’m sure that’ll all be explained as DiCaprio walks Page’s character through the procedure. I’m sure the mystery will come from characters’ relationships with each other, and what’s a dream and what’s real.

  52. “I still expect he’ll come up with a sci-fi contrivance of how his protagonists invade the thoughts and dreams of other people.”

    Isn’t that common knowledge? I thought the whole premise was that invading their dreams was something they did with technology; an organisation that specifically offers these services for a price. I don’t think we’re meant to speculate about HOW they invade the dreams. I’m sure that’ll all be explained as DiCaprio walks Page’s character through the procedure. I’m sure the mystery will come from characters’ relationships with each other, and what’s a dream and what’s real.

  53. Sams says …

    Salt will appeal more to the general public and will have good word of mouth because it delivers on what it promises. I expect it to do much better than Wanted — and I also expect it to gross more than Inception. As the feedback from those who have seen it suggests, Inception will probably appeal to a smaller audience although it should open quite well. I liked Memento too but it’s probably not what the fans of The Dark Knight are expecting.

    ~~~~~

    After screening this movie and reading both Salt scripts. I have to agree. Inception while it was a pretty good movie, it will NOT appeal to a mass audience past the 2nd week. Simply because of the plot and the need to actually think while watching, which most Summer goers (teens and young adults) don’t like to do. (something about ‘being on vacation”) After the first week word of mouth will get around and these same movie goers will back out and the furor will run down a bit allowing Salt to take #1.

    Salt has a very interesting script, I read it because I thought it was just another ‘Spy’ flick and it was suggested that I read both the original and the rewrite. I was actually very surprised by the plots (yes more than one main plot) that have been weaved in and out of this movie. It’s simply NOT what people are thinking, but I do agree, you don’t get that from the marketing so far. But I think they did that on purpose. Some audiences like complex movies, some are here on this board, while others simply want big, loud, easy fun. The viral marketing however is gathering quite a bit of steam for this movie. They are again targeting the Facebook, Twitter and Cyber core that will spend money to see a movie more than once.

    Salt was genius enough to weave its plots and subplots in with huge action scenes full of Jolie in motion using Krav Maga and Muay Thai on men and taking them down while still managing to look good; taking on stunts that even some of the bigger male actors won’t do. What would be just blah for a man outside of Jason Bourne’s character, makes Salt’s female character outstanding and a money maker.

    Jolie has a strong following both here and internationally when it comes to action, Wanted was marketed solely on her shoulders (per the word of the producers) and she pulled them in. Jolie + action +skin + violence = $400-$500 mil at the box office. DiCaprio’s last movies haven’t gone past $295 mil. This means that Inception will be a hit here and internationally but not a bigger hit than Salt. Salt is a movie that knows its audiences love “Big Boom action movies” especially with Noyce directing. He knows how to keep audiences engrossed and excited. While Inception tried that with special FX that can all be seen in the trailer and a somewhat milktoast subplot about “love”, it unfortunately won’t be strong enough to douse Salt.

  54. Sams says …

    Salt will appeal more to the general public and will have good word of mouth because it delivers on what it promises. I expect it to do much better than Wanted — and I also expect it to gross more than Inception. As the feedback from those who have seen it suggests, Inception will probably appeal to a smaller audience although it should open quite well. I liked Memento too but it’s probably not what the fans of The Dark Knight are expecting.

    ~~~~~

    After screening this movie and reading both Salt scripts. I have to agree. Inception while it was a pretty good movie, it will NOT appeal to a mass audience past the 2nd week. Simply because of the plot and the need to actually think while watching, which most Summer goers (teens and young adults) don’t like to do. (something about ‘being on vacation”) After the first week word of mouth will get around and these same movie goers will back out and the furor will run down a bit allowing Salt to take #1.

    Salt has a very interesting script, I read it because I thought it was just another ‘Spy’ flick and it was suggested that I read both the original and the rewrite. I was actually very surprised by the plots (yes more than one main plot) that have been weaved in and out of this movie. It’s simply NOT what people are thinking, but I do agree, you don’t get that from the marketing so far. But I think they did that on purpose. Some audiences like complex movies, some are here on this board, while others simply want big, loud, easy fun. The viral marketing however is gathering quite a bit of steam for this movie. They are again targeting the Facebook, Twitter and Cyber core that will spend money to see a movie more than once.

    Salt was genius enough to weave its plots and subplots in with huge action scenes full of Jolie in motion using Krav Maga and Muay Thai on men and taking them down while still managing to look good; taking on stunts that even some of the bigger male actors won’t do. What would be just blah for a man outside of Jason Bourne’s character, makes Salt’s female character outstanding and a money maker.

    Jolie has a strong following both here and internationally when it comes to action, Wanted was marketed solely on her shoulders (per the word of the producers) and she pulled them in. Jolie + action +skin + violence = $400-$500 mil at the box office. DiCaprio’s last movies haven’t gone past $295 mil. This means that Inception will be a hit here and internationally but not a bigger hit than Salt. Salt is a movie that knows its audiences love “Big Boom action movies” especially with Noyce directing. He knows how to keep audiences engrossed and excited. While Inception tried that with special FX that can all be seen in the trailer and a somewhat milktoast subplot about “love”, it unfortunately won’t be strong enough to douse Salt.

  55. Lynch is something I don’t see Nolan headed toward. Memento was a twister, but nowhere near as confusing as Mulholland Dr. or Lost Highway.

    I expect Inception to take the whole remainder of the month while Salt maybe places third. Salt looks like it will be a twist-ending actioner that we already know the ending to.

  56. Lynch is something I don’t see Nolan headed toward. Memento was a twister, but nowhere near as confusing as Mulholland Dr. or Lost Highway.

    I expect Inception to take the whole remainder of the month while Salt maybe places third. Salt looks like it will be a twist-ending actioner that we already know the ending to.

  57. DeeZee went from saying it broke even at best, to saying it made back 2.2 times it’s budget at best. How much cash Harvey needed has nothing to do with whether IB was a success. It made a lot of money. You were wrong. You don’t like movies. You like box office numbers. Get fucked.

  58. DeeZee went from saying it broke even at best, to saying it made back 2.2 times it’s budget at best. How much cash Harvey needed has nothing to do with whether IB was a success. It made a lot of money. You were wrong. You don’t like movies. You like box office numbers. Get fucked.

  59. It’s interesting that those who haven’t seen either movie are insistent that Inception will do this or Salt will be that. There is already feedback from people who have seen both and it may be time to reevaluate expectations based on actual facts rather than hope. I’ve gone into movies trying to ignore feedback but in almost all cases they were right. So I expect Inception to be a complex film that has stunning VFX but not entirely crowd pleasing, and I expect Salt to be a very good spy thriller. And I think I will emerge happier with those expectations.

  60. “With P+A, it’s probably more like 2.2 times @ best.”

    I take your word for nothing. Prove it.

    “And Harvey didn’t even get to pocket any of the dough from that end under the distribution deal.”

    So what? I don’t know if that’s true or not. And really, I don’t care. That’s not what we’re talking about.

    You’ve said the movie was a bomb. It wasn’t. Prove differently. Until then, shut the fuck up.

  61. numbers man: “Jolie + action +skin + violence = $400-$500 mil at the box office.”

    Jolie’s never made that kind of money outside of Mr. and Mrs. Smith. And the main reason Wanted made money was because it was a Matrix-wannabe for comic book geeks which happened to feature Jolie. Believe me, if she was really a draw, then she wouldn’t have broken up Brad and Jen. Anyway, as I pointed out earlier, Leo’s got good-will from Shutter Island, and that might save Inception from suffering a Matrix Reloaded-style drop. Salt will undoubtedly have a decent opening, but may not have the WOM or legs of Inception.

    matt: “DeeZee went from saying it broke even at best, to saying it made back 2.2 times it’s budget at best.”

    It broke even at 2x its budget because it didn’t score the big money here.

    “How much cash Harvey needed has nothing to do with whether IB was a success. It made a lot of money.”

    It made a lot of money, but it was still less profitable than Pulp Fiction adjusted for inflation.

    Bukowski: This article says studios spend the equivalent to half the budget on marketing alone, so…

  62. “Believe me, if she was really a draw, then she wouldn’t have broken up Brad and Jen. ”

    Huh?

    “This article says studios spend the equivalent to half the budget on marketing alone, so…”

    That doesn’t prove anything about IB. Specifically prove to me how IB didn’t make money…

    Wait…then you said…

    “It made a lot of money, but it was still less profitable than Pulp Fiction adjusted for inflation.”

    So it did make a lot of money, just not as much as Pulp Fiction. No fucking shit, Sherlock. I don’t remember anybody saying IB made more profit that Pulp Fiction so…

  63. “Believe me, if she was really a draw, then she wouldn’t have broken up Brad and Jen. ”

    Huh?

    “This article says studios spend the equivalent to half the budget on marketing alone, so…”

    That doesn’t prove anything about IB. Specifically prove to me how IB didn’t make money…

    Wait…then you said…

    “It made a lot of money, but it was still less profitable than Pulp Fiction adjusted for inflation.”

    So it did make a lot of money, just not as much as Pulp Fiction. No fucking shit, Sherlock. I don’t remember anybody saying IB made more profit that Pulp Fiction so…

  64. numbers man: “Jolie + action +skin + violence = $400-$500 mil at the box office.”

    Jolie’s never made that kind of money outside of Mr. and Mrs. Smith. And the main reason Wanted made money was because it was a Matrix-wannabe for comic book geeks which happened to feature Jolie. Believe me, if she was really a draw, then she wouldn’t have broken up Brad and Jen. Anyway, as I pointed out earlier, Leo’s got good-will from Shutter Island, and that might save Inception from suffering a Matrix Reloaded-style drop. Salt will undoubtedly have a decent opening, but may not have the WOM or legs of Inception.

    ———————————–

    I believe that Inception will wander across the $250 mil boxoffice mar, but Salt will make more, as these types of action films do. Jolie has a bigger Worldwide following than DiCaprio. Wanted made $341 million and that was with a max of 30 mins airtime for Jolie. You are now talking about a movie that is ALL Jolie and one that knows its audience a bigger more general audience than Inception. But all this is speculation on EVERYONE’s part and we’ll just have to wait and see. I wish them both well at the box office as I like both movies.

  65. numbers man: “Jolie + action +skin + violence = $400-$500 mil at the box office.”

    Jolie’s never made that kind of money outside of Mr. and Mrs. Smith. And the main reason Wanted made money was because it was a Matrix-wannabe for comic book geeks which happened to feature Jolie. Believe me, if she was really a draw, then she wouldn’t have broken up Brad and Jen. Anyway, as I pointed out earlier, Leo’s got good-will from Shutter Island, and that might save Inception from suffering a Matrix Reloaded-style drop. Salt will undoubtedly have a decent opening, but may not have the WOM or legs of Inception.

    ———————————–

    I believe that Inception will wander across the $250 mil boxoffice mar, but Salt will make more, as these types of action films do. Jolie has a bigger Worldwide following than DiCaprio. Wanted made $341 million and that was with a max of 30 mins airtime for Jolie. You are now talking about a movie that is ALL Jolie and one that knows its audience a bigger more general audience than Inception. But all this is speculation on EVERYONE’s part and we’ll just have to wait and see. I wish them both well at the box office as I like both movies.

  66. I do not understand what is so good about both ‘Inception’ and ‘Salt’ After watching for half an hour I got bored with ‘inception.’ This movie definitely needs lots of precision and attention to details in order to understand the movie. On the other hand I agree Angelina is a good actress but “Salt” is so much like her other films, she may have chosen to do the film since it is action oriented but it’s years now since she has been doing the same thing in different outfits, the only difference is, she has become very thin. I hope she does something different for a change.

    Real estate Charlotte

  67. I do not understand what is so good about both ‘Inception’ and ‘Salt’ After watching for half an hour I got bored with ‘inception.’ This movie definitely needs lots of precision and attention to details in order to understand the movie. On the other hand I agree Angelina is a good actress but “Salt” is so much like her other films, she may have chosen to do the film since it is action oriented but it’s years now since she has been doing the same thing in different outfits, the only difference is, she has become very thin. I hope she does something different for a change.

    Real estate Charlotte

  68. When we are looking for a job, at first we should prepare a proper cv (Curriculum vitae) or resume. A resume should be made in relevant with the kind of job we are applied.Do not ever use same cv or for all of kind of jobs.The requirement for engineering of course different to accounting or nursery, for example. Each company have an own recruitement procedure. for example walmart. Walmart using online application for employment or we can just called it wallmart online application form.

    _______________________________

    Diabetes Care | Jobs Info | About Obesity

  69. When we are looking for a job, at first we should prepare a proper cv (Curriculum vitae) or resume. A resume should be made in relevant with the kind of job we are applied.Do not ever use same cv or for all of kind of jobs.The requirement for engineering of course different to accounting or nursery, for example. Each company have an own recruitement procedure. for example walmart. Walmart using online application for employment or we can just called it wallmart online application form.

    _______________________________

    Diabetes Care | Jobs Info | About Obesity

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