Slight Uptick

Two days ago I under-estimated the five-day haul for Knight and Day. I feared that the three-day weekend figure might be less than $15 million, but fortune wasn’t so cruel. It wound up taking in $20.5 million Friday-to-Sunday and earning $27.8 million for the five days.

Still nothing to write home about — a fairly crappy figure, all things considered — but it’s no Jonah Hex.

Toy Story 3 led the weekend with $59 million — a very significant haul for a film in its second weekend of release — and Adam Sandler and Dennis Dugan‘s Grown-Ups pulling down $41 million…Jesus!

23 thoughts on “Slight Uptick

  1. Colin on said:

    Drove by a theatre in Utah, absolutely packed mind you, was curious and pulled over. I asked a few of the people in the huge line and they all replied, “Grown Ups.” Sad.

  2. Drove by a theatre in Utah, absolutely packed mind you, was curious and pulled over. I asked a few of the people in the huge line and they all replied, “Grown Ups.” Sad.

  3. Was tempted to see this…now a long slide to DVD for the Fall/Winter season…and I like Tom/Diaz. Time changes all.

    Will wait and see something over the 4th.

  4. Was tempted to see this…now a long slide to DVD for the Fall/Winter season…and I like Tom/Diaz. Time changes all.

    Will wait and see something over the 4th.

  5. it’s disappointing that the american public has turned their back on tom cruise. knight and day wasn’t brilliant but it was extremely entertaining and the very definition of “summer movie.” cruise, as always, was terrific.

  6. it’s disappointing that the american public has turned their back on tom cruise. knight and day wasn’t brilliant but it was extremely entertaining and the very definition of “summer movie.” cruise, as always, was terrific.

  7. And how has the american public “turned their back” on this movie? It made 28 million in 5 days. There is a difference between “america turning its back” and a movie having a rocky start or failing to meet expectations. If you look at reality, the film has grown day to day more than any other on up days (thus far) and declined less than any other on down days. That is the sign of a picture with playability. A friend also sent me the Cinemascores — it got a B+ with 93% of the audience voting A or B.

  8. And how has the american public “turned their back” on this movie? It made 28 million in 5 days. There is a difference between “america turning its back” and a movie having a rocky start or failing to meet expectations. If you look at reality, the film has grown day to day more than any other on up days (thus far) and declined less than any other on down days. That is the sign of a picture with playability. A friend also sent me the Cinemascores — it got a B+ with 93% of the audience voting A or B.

  9. Knight and Day sucked. I don’t understand how it’s “playing well” with audiences. It’s okay for 15-20 minutes or so, but once you find out what everyone is after, it manages to be both ridiculous and perfunctory.

  10. The Amer public hasn’t turned its back on Cruise. He’s still making movies isn’t he? If you read Friedman’s showbiz 411 he gives a good analysis of Cruise and his movies….that he works BEST when he’s in an ensemble with other name stars…and the last best movie he made was Jerry Maguire (a masterpiece IMO). He’s going to do MI4 and I agree with Friedman, he needs a “team” and not go it alone as the main star.

    K&D was mindless fun and he was very good, but Cameron Diaz to my surprise was much better and had the most dialog.

  11. I saw Grown Ups last night and enjoyed it and so did the audience. I like high art as much as anyone but this is NOT high art. Its not trying to be The Godfather. It s an Adam Sandler goofy comedy. Its a fun time. What is so wrong with that. I like Snadles movies as they are funny. Silly yes but they always have heart. Bloggers are way to critical as not everything is a 4 star classic. Some things are just fun 2 hr timekillers and this movie works on that level.

  12. This opening take is exactly in line with what Cruise’s pre-05 couch jump films were making in their opening weekends – Collateral, The Last Samurai, and Vanilla Sky all had mediocre debuts in the 25 mil range, but all of them made it to $100 million. I can see Knight and Day doing the same, as it has another big holiday weekend coming up, and its B+ cinemascore suggests good word of mouth. So yeah, there isn’t any evidence to suggest mass back-turning quite yet.

  13. I saw “Knight and Day” today and it was a good fun time. Too bad it was beaten by Sandler, whose movies used to be funny but which, except for the occassional non-Sandler team projects, started going downhill sometime after “Anger Management.”

  14. Saw ‘Knight and Day’ this weekend. Surprisingly, the show I went to was 95% full; fact is, I went in later (not my usual MO) thinking it wouldn’t be that crowded and I had to sit down near the front (ugh). The film aims squarely for the moviegoer who just wants to something to do on a Friday or Saturday night — plenty of logic gaps, no suspense but still a bit snappy, some good character banter/chemistry — but no real suspense and instantly forgettable as soon as the credits roll.

    Also, I think the character name Roy Miller should now be verboten in screenplays. Matt Damon played a character named Roy Miller in ‘Green Zone’ earlier this year and the movie tanked; Tom Cruise plays a character named Roy Miller in ‘Knight and Day’ and the movie, while perhaps not tanking, isn’t meeting expectations. Am I the only one who noticed this? Just saying. Call it the Roy Miller Curse.

  15. Tom Cruise is not and never was an opening-weekend king. Unless said film was based on a known property, Cruise pictures generally opened to around $21-25 million and slowly limped their way to $100 million (the exception was the $35 million opening of Minority Report, which was a critically-acclaimed sci-fi thriller from, Steven Spielberg). The only mistake was opening the film on a Wednesday, as $24 million three-day weekend looks a lot better than $27 million in five days. Nothing’s changed, except the media’s inability to spend ten seconds on research before pronouncing Cruise’s career newly dead. As for Cameron Diaz, this is her biggest opening ever in a live-action original film where she is a top-billed star. You take away the Shrek films, the Charlie’s Angels pictures (both franchises for which she deserves partial credit for success) and three hits where she had supporting roles (The Mask, My Best Friend’s Wedding, and Vanilla Sky), and this is her biggest debut yet. Anyone who thought this thing would open to $30-40 million just wasn’t doing the math.

    If you care – http://scottalanmendelson.blogspot.com/2010/06/knight-and-day-moves-two-days-early-why.html

  16. Hey Scott,

    There’s 1 more exception you forgot, and it’s that other Cruise/Spielberg sci-fi film that made $100 million in its first 5 days.

  17. Scott: You’re not adjusting his 80s and 90s hits for inflation. If you did, you’d note that Eyes Wide Shut and Jerry Maguire probably did better in their first weekends than K+D. Also, you’re not taking into account the R ratings which kept a lot of his films from opening bigger. Plus, the opening weekends for many of his “event” films usually ranked #1 over the competition, which is really why K+D is considered a disappointment. As for Diaz, My Best Friend’s Wedding probably did better adjusted for inflation than K+D. And she wasn’t just in a supporting role in that one, but a co-star.

  18. DeeZee– IMO, Scott’s point isnt trying to argue that K&D has done better than the all the movies that you list above but simply to point out that they are in range of each other and that the press and blog vulture fever pitch is wildly overheated.

  19. fences: In terms of averages, I guess he’s right. Especially given how wretched action-comedies go in general at the box office. But K+D looks worse than usual given that the Sandler movie was supposed to be the sleeper hit. So while I don’t think it’s over for Cruise, either, the guy does not have the huge name-brand appeal he used to. Maybe what he really needs to do is accept age gracefully, and get roles which aren’t necessarily going to pay big, but which expand his range beyond the Cocktail guy.

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