Wes Anderson’s Shadow

Roman Coppola directed this New Yorker iPad app promo featuring the whimsical Jason Schwartzman, but the attitude is pure Wes. I just went to find the app on my iPhone and it’s not there — I found only a New Yorker cartoon app and a New Yorker Festival app. Not right, not fair, not kosher, not cool. But the spot’s cool.

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20 thoughts on “Wes Anderson’s Shadow”

  2. Okay, sure thing. So the app can’t possibly be configured for the iPhone? If you don’t own an iPad (and trust me, I won’t until version 3.0 has come along) you’re out of luck? What a load of horseshit. Apple and the New Yorker can kiss my ass. Really — this pisses me off.

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  5. Sorry… but the very nature of the New Yorker demands that it be read in magazine form. Give me the “dead tree” version any day of the week — there’s just something about the content and formatting of the NY’er that doesn’t work on a monitor.

    (And yes, I realize that makes me sound like an old man, stubbornly clinging to life in the 20th century… oh well)

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  6. Okay, sure thing. So the app can’t possibly be configured for the iPhone? If you don’t own an iPad (and trust me, I won’t until version 3.0 has come along) you’re out of luck?”

    They could PROBABLY make it work for iphone 4 users with the retina display, because it has the same resolution as the ipad (only in a much smaller size). but it just wouldn’t work on a 3gs or earlier;

    And you probably wouldn’t want to see it on an iphone; it wouldn’t be too far removed from using the safari browers on your iphone to read the nytimes.com page. You can do it, yet, but it ends up being a whole bunch of pinching, swiping, zooming, and zooming out.. and it’s annoying as hell.

    I’m gonna just suggest that if you had an iphone version of the app, and found it maddeningly goofy because of all the pinching and swiping, you’d probably complain about it. So you have to ask yourself, would you rather the status quo; beautiful software designed specifically for each product line, or compromised software that either sort of works for both lines, or works beautifully for one line and horrible for the other.

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