Donut

Lionsgate’s just-released Rabbit Hole poster is highly intriguing. Congrats again to co-marketing chief Tim Palen. The hanging tire suggests a kind of emptiness by way of the absence of a child who once played with it. It also suggests a kind of purgatory. A body isn’t hanging from the rope, but something is stuck and twisting in a world of hurt. I also like that the poster doesn’t resort to the expected cast faces (Nicole Kidman, Aaron Eckhart, Dianne Wiest, etc.)