Imaginative Marketing

If you’ve ever looked at slapped-together covers for bootleg DVDs, you know that the pirates who put them out sometimes create their own cover art based on generic but reality-divorced concepts of what will appeal to Average Joes. So when boots of The Tree of Life begin to show up on the streets of Tijuana and Beijing and Manila, it’s not inconceivable that the jacket art might look something like this. (Jacket design by Mark Frenden.)

  • TimDG

    [Deleted by editor because even Asian DVD pirates wouldn't be so idiotic and nonsensical as to put Jeff Spicoli up against raptors. Even low-lifes have their standards.]

  • MickTravisMcGee
  • GKLondon

    I bought an anime DVD in my youth from “Chinatown” here in London years ago. It was one of the ones made up of bits of artwork and text from other films, and included the sterling recommendation “If you loved Crocodile Dundee 2, you’ll love this movie!”

    Needless to say, said anime bore little to no resemblance to the “Crocodile Dundee” ouvre, outing 1 or 2. I’ve spent years wondering what film that could possibly be a recommendation for. Apart from Crocodile Dundee 1.

  • Rashad

    The UK opening isn’t true according to Fox Searchlight via Anne Thompson

  • Eloi Wrath
  • Jeff and/or Danny Is Always Wrong

    It’s Malick, they need to go the artsy-yet-insanely-irrelevant Polish poster route.

    http://www.polishposter.com/Merchant2/merchant.mvc?Screen=CTGY&Category_Code=USA

  • LexG

    Gotta love Post #1, post-edit…. some good-time guy commenter just whipping up a quick Photoshop to get a laugh, then Wells BARRELING down the guy’s throat and deleting his post, all “WHAT THE FUCK IS THAT STUPID SHIT, YOU PIECE OF GARBAGE, WHY WOULD YOU MAKE SUCH A THING YOU LOW-THREAD COUNT ASSHOLE, I’M GONNA DELETE YOUR POST!!!!!”

    I like Jeff and all, but goddamn, sir, you know how to make people feel like ABSOLUTE SHIT like a sucker punch straight to the balls. Absolutely ruthless and without ANY feeling for ANYONE ELSE, EEEEEEEEEEEEEEEEEVER.

    What a great LIBERAL.

  • TimDG

    To be fair, Lex, I had already posted it 5 threads down, but thought it would probably go unseen there, so I posted it again here. No harm done.