Numbers
Diary of a Wimpy Kid: Rodrick Rules will be the weekend champ by Sunday night with a likely $22 million and change, according to boxoffice.com’s Phil Contrino. And the deeply loathed Sucker Punch, which made $8 million yesterday, will come in second with about $20 million, and possibly a bit less than that.
The Lincoln Lawyer — a nice score for all concerned and particularly Mathew McConaughey — will come in fourth with approximately $10,300,000 and a two-week cume of $28,267,183, give or take.
And Tom McCarthy‘s Win Win, by far the best film out there right now, is in limited release and doing well given the potential audience, but is basically making nickels. It’ll gain ground as it expands, of course.
We’ll see. Everyone I know is seeing Sucker Punch this weekend, reviews be damned. Actually, some are encouraged by the reviews as the critics, damning as they are, agree on the outre natrue of the piece… ballsy Snyder visuals and some hot babes to go with our Adderall high. We’ll take it!
Sorry, Jeff.
I’m more partial to the nightmarish Jane Eyre being the best movie out there currently. And I think that one’s doing great indie business as well. Also, Certified Copy.
And Kill The Irishman! Surprised you never saw that one, Jeff. Great subject matter, good performances, and decently lightweight enough to catch on a Sunday a couple of weeks after the fact.
The first Wimpy Kid movie was actually pretty clever given what boy audiences that age are usually offered.
Much as I liked Sucker Punch, I’m surprised – $20 million friday is more than I expected. BIG dropoff is almost assured, though – the “guy action” audience is going to be turned off, if only on an unconcious level, by how much of a “fuck you!” it actually is to them, and Warners did NOT do a good job insinuating to potential female audiences that the movie is really for them.
Very interesting information, thank you
George Prager says …
It will do 20 million tops. Better than PAUL at least.
Posted by George Prager at March 24, 2011 10:48
sucker punch was totally wild. not perfect and not my favorite film from snyder but at least it was like nothing else i’ve ever seen before
When did PAUL become a barometer?
outright hostility projected towards a little movie like Paul is head-scratchingly weird
PAUL’s first weekend numbers are the new Mendoza line.
I saw Kill The Irishman.
I’m sorry to see SUCKER PUNCH tank because it’s an original film from a talented visual artist. I’m also glad it’s tanking, because the film is nothing more than a feverish blowjob to the anime geek male crowd.
THE MovieBob, that 20 million projection was for the whole weekend, not just Friday.
Not that I badly wanted to see Sucker Punch win the top slot, but I really don’t get the appeal of Wimpy Kid. I mean, you’re basically paying for a Nick/Disney Channel tv movie with it, so what’s the gain? Christ, to channel my inner Lex, when I was a teenager, even *I* would rather catch Barb Wire than Babe. And at least the latter was a quality production. What the hell does Wimpy Kid do that makes FOX believe they should treat it as a tentpole worth blowing money on for advertising and 3,000+ theaters, and not something they could easily have made the same money on, and without the overhead, if they sent it straight to video? Yeah, they shot it on the cheap, but it still seems like bad business to me.
George: It might be a hit internationally, though. Unless people go for Source Code.
Ray: Actually, the anime male fanboys aren’t thinking much of it, either.
I was pleasantly surprised how good the first Whimpy Kid film was. If the sequel is half as good, it should be fun. I’ll probably wait for Sucker Punch OnDemand. Might wait for Lincoln Lawyer too. It will be awhile for Win Win to make it here. I’m still waiting for The Tempest!
Yeah, I don’t know what kid would rather watch a skinny white boy, than a bunch of sexy girls shooting shit with large Samurais.
Rashad: “Yeah, I don’t know what kid would rather watch a skinny white boy, than a bunch of sexy girls shooting shit with large Samurais.”
Well, they were ok with at least two girls doing that back when Power Rangers was a hit show.
The kids went, Rashad. That’s not a large enough audience though. I’m sure when JOYSTICKS (http://www.imdb.com/title/tt0085764) came out in 1983, the industry didn’t expect it to do well outside a certain demographic and it didn’t. So SUCKER PUNCH is getting that JOYSTICKS demographic. And THE LINCOLN LAWYER is getting the 48 Hours demographic. And the TOOTSIE/GHANDI/SOPHIES CHOICE demographic is seeing WIN WIN or staying home and watching TV.
It’s because ‘Paul’ only appeals to geeks (and not all of them), whereas ‘Sucker Punch’ primarily appeals to geeks.
And the VIGILANTE demographic is either dead or in prison.
“something they could easily have made the same money on, and without the overhead, if they sent it straight to video”
DZ – try not to be so overwhelmingly stupid all the time, couldya?
Lupo: Why is that stupid? They wouldn’t even make these movies if there wasn’t a fanbase for ‘em from the books. So if they were going to pay for ‘em, anyway, why is there a need to shell out dough for 3,000 theaters, when the thing’s gonna drop pretty damned fast once Hop comes out next weekend? I mean, even if theatrical was a good idea, FOX could’ve easily released Wimpy Kid on only half the screens and still made a profit. It’s just absurd to me that they’re paying an extra $20-$30 million or more for distribution and advertising.
Are any of these child actors going to be hits in their own right? No. So why the fuck is this thing even budgeted at $20 million when it looks like it was shot for a tenth of that dough? It all seems a tad over-priced, given the returns, don’t you think? Yeah, Sucker Punch is going to be considered the more expensive flop, and rightfully so; but Wimpy Kid is still unnecessarily pricey, given its limited target audience.
Christ, when even Twilight’s not enough to pay Summit’s bills anymore, is there any real justification for Wimpy Kid to cost $40-$50 million, just in P+A?
I feel like DZ discussing box office is like Harry Lockhart counting bullets in “Kiss Kiss Bang Bang.”
Limitless holds strong, as well.
We have all sufficient strength to endure the misfortunes of others.Wealth Trigger Review
I feel like DZ discussing box office is like Harry Lockhart counting bullets in “Kiss Kiss Bang Bang.”
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