Rarifed Demo

Janice Min‘s radical revamp of The Hollywood Reporter “seems to be working,” reports N.Y. Times media decoder David Carr in a 5.30 article. Over the last year THR’s ad revenue has gone up 50%, unique visitors to hollywoodreporter.com have risen 800%, according to comScore, and circulation for the weekly print edition “has inched up over 70,000, which seems small, but it reaches a pretty rarefied demographic,” Carr writes.

“It’s all very lovely to behold, but of course, that’s no guarantee that [Min's Reporter] will be a great business as well,” Carr concludes. “It will be several years before we know whether the big investment in the good-looking magazine will yield pretty numbers as well.”