If you were Joshua Jackson, wouldn’t you feel a tiny bit slighted by the art on this one-sheet for Stephen Frears‘ Lay The Favorite (Weinstein Co., 12.7)? The poster is clearly indicating that Jackson (lower right) is professionally known as Vince Vaughn. Vaughn is allegedly in the film but it’s hard to spot him in the trailer. Jackson is definitely a Favorite costar, but the poster is conflicted about that fact. At war with itself.
Vaughn is in our film, and…wait, who’s the guy on the bottom? You don’t care and neither do we, frankly. His name is…wait a minute…Jackson, Josh Jackson. Why did we put him on the poster if we don’t even know who the hell he is? You tell us. We don’t really know. It probably has something to do with Jackson playing a semi-prominent role in the film but this is not what marketing is about, giving credit to unknown guys. Why can’t we just put Vaughn’s face on the poster and be done with it? Trust us, we’re just as confused as you guys are.