Slogan Works

Rodney Ascher‘s Room 237 (IFC Films, 3.29) isn’t just about nutty theories about various hidden meanings in Stanley Kubrick‘s The Shining — it’s also about echoes and replications of that classic 1980 film. The new poster (a variation of that famous black-and-yellow Shining one-sheet) reflects this attitude. Ditto the slogan’s allusion to the maze outside the Overlook.

Ditto Acher’s pronounced resemblance to Kubrick as he looked between the mid ’60s and early ’70s [see video].

“Room 237 is so incredibly dense and labrynthian and jam-packed with thoughts and probes and speculations that you almost have to see it twice — there’s just too much to take in during one sitting.” — from one of my 2012 Toronto riffs.

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  • http://twitter.com/Biffwilcox BiffWilcox

    There’s a lot going on, but very little of it is worth taking in. It actually works better as glimpse into the need to concoct theories than as any insight into The Shining. There’s no way I’d sit through it again given that I could better spend that time watching an actual Kubrick movie.

  • filmdetail

    I prefer this alternative one-sheet…

  • flat nose 73

    I quite liked Room 237, apart from Jay Weidner’s very weak theories and the awful original music and mixing.

  • Bob Hightower

    The beast with two backs . . . oh, wait, those are two other HE posts.

  • http://www.facebook.com/people/Roger-Moore/1375959658 Roger Moore

    Weidner wasn’t the only one who came off as barking mad. It’s to Ascher’s credit that he conceals his “reveal” about who might be worth taking seriously, and who is just an OCD movie lover with few real insights, until just over the midway point.